Jess kicks off this episode with a few cheers for her book's best seller stats, along with new of it launching in paperback on Amazon this week! She also tells us a story about her very first skiing lesson, which was inspired by an impromptu trip she agreed to take with friends. Don't worry, it ties in to our main topic today, which is landing pages! She describes the difference between a warm audience, and a cold audience, as well as why that matters in terms of landing pages. She compares them to a relationship, and explains that warm audiences respond differently than cold audiences to certain things. Jess shares her landing page conversions openly, and then goes even further to give us exactly how she gets conversions well above industry standard. She takes the time to break down what she does differently between her cold and warm audiences, and the thought process behind why they work so well for each. She fires off a list of questions that people typically ask about landing page tactics, and their significance, and the one thing that remedies it all. Jess also dives really deep into the customer journey, and why everything needs to be congruent and clear. Quotes “Landing pages are not always the first place people find you” “Your landing page is not there for you to make money” “It's not about copying competitor's funnels, it's not about copying their ads” “We want it to be the kind of experience that establishes our brand for them” “It's not about picking the most popular option” “Don't talk about features, talk about benefits” Grab a copy of Smart Leaders Sell, the book: UK https://www.amazon.co.uk/dp/B079PDP9Q9/ref=sr_1_1?ie=UTF8&qid=1518168456&sr=8-1&keywords=smart%20leaders%20sell U.S. https://www.amazon.com/Smart-Leaders-Sell-Jessica-Lorimer-ebook/dp/B079PDP9Q9/ref=sr_1_9?ie=UTF8&qid=1518449557&sr=8-9&keywords=smart%20leaders%20sell#customerReviews More Jess: https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/ https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator
Landing Pages - how to put together landing pages that help you to build your email list. Remember that getting people to the landing page is only 1/2 the battle. The real test of a working landing page is conversion. How many people give you their email address and take your offer?
Update: Nicholas has graciously offered our listeners a free, 1-on-1 landing page review – and it’s worth taking advantage of. Nicholas is our go-to resource when we need Landing Page support. We highly recommend reaching out to him if you have a similar need. [hr] Hi everyone, welcome to the Paid Search Magic Podcast. Nicholas Scalice is a growth marketing consultant who helps brands turn more website visitors into customers, by specializing in landing page design, A/B testing, and conversion optimization. He’s been working in the marketing industry for over 8 years, and is currently the founder of Earnworthy, a marketing consultancy based in Boca Raton, Florida. He’s also the founder of an online resource for marketers called Landing Page School. Nicholas is an Unbounce Agency Partner, Google Partner, and ConversionXL Certified Optimizer, and holds a number of certifications including the Google Analytics Individual Qualification and the American Marketing Association Professional Certified Marketer designation. [hr] In this episode we cover: How the pursuit of being a “T-shaped marketer” led Nicholas to specialize in landing page design. How PPC marketers can get started working with (and pitching) landing page optimization services for better conversion rates. The FOAM framework that will help you choose the right tests to run How to tell if your landing page needs help Why it’s important to test both micro and macro copy What to expect from A/B testing How to be your own landing page strategist