Dr. Lee Davenport grew up in a real estate family, with both mom and dad in real estate investing. Because mom and dad worked so hard, it meant Lee had to tend to the house as a only child and she hated that. In 2001, she had just finished up college and was convinced since the market was so good to start investing in apartment buildings. She says this is where her childhood came full circle and the hard work she saw her parents do and the industriousness she had as an only child really worked to her advantage. http://marketinggenius.tv/wp-content/uploads/2019/04/Marketing-Genius-Podcast-Dr.-Lee-Davenport.mp3 In 2008, like many others, Davenport watched the value of her investments tank in a matter of weeks. She turned to buy and hold tactics instead of flip, and most of her tenants lost their jobs, halting her earnings. Even in the midst of the downturn, Lee got her real estate license. Feeling that social media presence was important, she turned to every social avenue she had. Lee hopped on Facebook before the curve and her business took off! Brokers and other agents noticed and wanted to know how she was attaining so much business from these platforms. She started training and has kept training ever since. Dr. Lee’s reasoning for everything in her business is summed up when she says, “the bottom line is that people are the industry… If the eyeballs are on Instagram, let’s be where they are.” Davenport teaches four simple steps to creating content: Everything has to have an image Have a story that can be connected to Target Call to action Consistency is key! With managing marketing efforts, agents have to set aside time specifically to fulfill these tasks, and must include all four steps in every post. It takes a year to build consistency that will overcome the roller coaster of the market and create consistency in a single business. Lee and Grant agree that buying leads can save time against that year, especially in a market where an agent is fresh and does not have a sphere. Alongside consistency and patience, Lee teaches one more principle. She tells agents to hustle in the short run and prepare for those economic downturns that come every decade.
On this episode, I get to sit down with Dr. Lee Davenport, Atlanta-based real estate coach and blogger, who trains real estate agents and brokers across the country on how to work smarter with technology. Lee shares her insights on using videos alongside blogs, how to build better relationships with Realtors® and much more, so be sure to tune in! Key Takeaways: [:27] Jennifer introduces her guest for this episode — Dr. Lee Davenport. [1:28] How did Jennifer meet Lee? [2:58] How did Lee get into writing, coaching, and real estate? [8:47] What is the relevance of blogging in today’s market as opposed to videos and vlogging? [10:14] Is it worth creating written content at this point? [12:00] How can loan officers get appointments with Realtors®? What are some tips Lee recommends for loan officers to be able to improve their relationships with Realtors® and provide more value? [18:01] Why is it important for loan officers to share success testimonies with Realtors®? [20:31] Jennifer and Lee discuss the topic of scarcity and how it’s affecting loan officers and Realtors®. [24:04] What can loan officers do to help in lead generation? [28:55] The barrier to entry is getting an initial meeting with a Realtor®. What is Lee’s advice on that front? [31:15] What are the top three challenges that Realtors® are having right now? [39:56] How receptive would the average Realtor® be to helping loan officers nurture their databases to cultivate opportunities for both parties? [42:29] What is Lee’s book, Profit with Your Personality, about? [44:59] How does Lee help people become comfortable with playing to their strengths? [50:00] Lee leaves us with some final words of wisdom - the best way to help Realtors® is by educating them more to serve their clients better. [51:42] Get in touch with Lee through her website or social media handles. Mentioned in This Episode: Kinetic Spark Consulting Mortgage Lending Mastery on iTunes Jennifer Du Plessis on YouTube Jennifer Du Plessis on Zillow Dr. Lee Davenport — #learnwithlee Dr. Lee Davenport on Instagram Dr. Lee Davenport on Facebook National Association of Minority Mortgage Bankers of America (NAMMBA) Profit with Your Personality, by Dr. Lee Davenport
In this episode, we sit down with Dr. Lee Davenport, a national speaker and real estate consultant. After working her way up to running several real estate offices, she had a realization that she was doing too much. It was time for her to find more balance. We break down her tips for success and how to find balance in your own life as a real estate professional. Show Notes: reliancenetwork.com/blog/leaders-in-real-estate-09-finding-balance-as-a-real-estate-pro-with-dr-lee-davenport
When I was starting out in real estate, I learned pretty quickly that there’s a big difference between knowledge and experience, between earning your license and being an expert in your craft. In fact, most of the agents I’ve talked to have a similar story of realizing that they knew plenty about real estate, but next to nothing about running a real estate practice. That’s where Lee Davenport comes in. A former agent and broker in Atlanta, Lee faced the same hard truth when she was starting out. Today, as a leading real estate coach, Lee has made it her mission to fill that gap and help her clients develop the skills they need to do the real work of marketing and managing their businesses. In this interview, Lee explains why success begins with knowing what sets you apart, and why hiring outside help is actually one of the smartest decisions an agent can make.