Marketing

A curated episode list by Kwilton
Creation Date May 24th, 2019
Updated Date Updated July 3rd, 2019
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083: Michael Stelzner: Michael Stelzner’s Social Media Secrets
Today’s genius is Michael Stelzner. Michael is the Founder and CEO of Social Media Examiner, author of the books, Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. You can connect with Michael at www.socialmediaexaminer.com.
Michael Stelzner - Founder SocialMediaExaminer.com
Michael Stelzner is the founder of SocialMediaExaminer.com, author of the book, Writing White Papers: How to Capture Readers and Keep Them Engaged and the Social Media Marketing Industry Report, and the man behind large summits, such as Social Media Success Summit. Michael’s social media writing has won numerous awards including MarketingProfs #1 story from 2009 and RainToday’s #1 article from 2009.
EP178: How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic
Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up. Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content. IN THIS EPISODE YOU’LL LEARN: How to turn readers into customers without paid traffic Mike’s formula for success: Great Content + Great People - Marketing Messages = Growth Social Media Examiner’s original email newsletter schedule, the current schedule used and how long new subscribers are omitted from marketing messages How you can strategize for SEO without an internal or external SEO expert Why asking your customers what they want to learn about versus assuming what they want to know will help boost your readership

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