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Creation Date October 23rd, 2019
Updated Date Updated May 7th, 2020
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  1. National Public Radio is no stranger to the world of audio, which is why embracing the rise of podcasts was a natural move for the company. NPR is a nonprofit media organization that creates content to distribute to its network of affiliate stations throughout the country. For a long time, that content was meant for traditional broadcast radio, but in recent years the company has begun testing out podcast-only content to expand its offering, and supplement its broadcast coverage. For Gina Garrubbo, the CEO of National Public Media, NPR's sponsorship arm, the increasing demand for podcasts has created a richly competitive landscape and an exciting era for the company. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Garrubbo for a podcast about podcasts. The two discuss whether or not we've reached the golden age of audio, trends in monetization and sponsorship, and why smart speakers are falling short of expectations.

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