We’re in a metaverse déjà vu moment. Companies are spending billions of dollars creating new metaverses, imagining a 3D virtual future. But there’s a metaverse that’s already been around for decades. In this world, people have started businesse
Nearly two decades before companies like Meta began pouring billions of dollars into the metaverse, a little company called Linden Lab already had one. In part 1 of our series, we meet the programmers who built Second Life -- a 3-D virtual worl
When Second Life officially launched in 2003, it had one guiding principle for all new users: Be Nice. But those users showed up with their own ideas about how to behave in a virtual world. In part 2 of How to Build a Metaverse, Linden Lab — th
By 2007, Second Life seemed on track for a commercial breakthrough. And then, an opportunity came along to get in front of a truly mainstream audience: a starring role on one of TV’s biggest shows. In part 3 of our series: Second Life’s ascensi
Second Life never went mainstream. But just because the platform wasn’t for everyone doesn’t mean it wasn’t for anyone. In part 4 of our series, we talk to longtime Second Life users about the lives they’ve built in the metaverse and what virtu