ManageMental: Top 10 Episodes for Breaking Into the Music Business

A curated episode list by
Creation Date July 25th, 2018
Updated Date Updated May 7th, 2020
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  1. Article: https://www.musicclout.com/contents/article-440-6-definitions-you-must-have-for-your-musics-brand.aspx by John Kowalski   Website: http://babacita.com   In order to truly define your brand, you should break down the 5 W’s.    So what are the five W’s you ask?    Who What Why Where When How   When defining these for your Music it goes like this…. who your audience is, what they like, why they would follow you, where they are, when you will interact with them, and how this interaction takes place.   Who is demographics; are they male or female (a mix of both?), what age group are they in? Do they speak other languages? If it is a demographic, chart it. Compare your current audience to your desired audience.   What should include what you are offering; what need are you fulfilling for your audience? Are you creating a song that makes them smile and turn a bad day around? What about a performance that inspires and takes them away for a few hours?   Where should encompass their physical location, where they vacation, where they hang out online, wherever you will find your audience. Include all physical and virtual locations.   When is a little harder to define. Will you interact with them at an in-person event, or will they discover you through a friend. Where can they reach you? Where can you reach them?   Why should contain all the reasons your audience wants to follow you. What benefit does your brand give them?   How is what sets you apart from others in your trade. How often do you interact with your audience, how is it going to be different from other musicians?     Remember: Your brand is a perception or a feeling that speaks to your audience’s emotions. It’s what you stand for and what your art represents. Your brand is the foundation of any relationship with your current or future audience.   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
  2. “15 Very Quick and Helpful Things You Can Do To Help Your Music Career” by Sari Delmar for MusicThinkTank.com is the basis for this episode's discussion. http://www.musicthinktank.com/blog/15-very-quick-and-simple-things-you-can-do-to-help-your-musi.html  We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.   Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com Learn more about your ad choices. Visit megaphone.fm/adchoices
  3. Blasko and Mike take on a big question this week from listener and aspiring manager, Kyle, on what it takes to be an artist manager, tune in for everything you need to know. My name is Kyle and I’m an aspiring artist manager and new listener to the manage mental podcast. I’ve spent the last 10 years in the music industry, having founded and ran a band that became semi-successful and signed with a record label and did tons of touring. Since the band folded I have even built a recording studio and run my own graphic design business but ultimately my goal is to become an artist manager and help out others but I’m not quite sure how to approach it. I’ve noticed many of the topics in the ManageMental podcast are geared towards artists and bands and how grow and develop ones’ own brand.  But from the perspective of a manager, how does one aspire to become a successful artist manager such as yourselves?  How does one go about approaching an artist to work with them and what are some important factors to take into consideration when working with artists? Thanks again for putting together the ManageMental podcast and helping aspiring artists and artist managers such as myself learn and succeed.  Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
  4.  How To Get Your Song On A Spotify Playlist by Ari Herstand: https://www.digitalmusicnews.com/2017/06/21/spotify-playlists/Welcome to another week of the ManageMental podcast with Blasko and Mike Mowery. In this episode the hosts tackle details every artist needs to understand about Spotify before trying to get on a Spotify Playlist. From the article:Streams are not equivalent to downloads or sales. When someone bought a song or an album it was because they were a fan of that song or artist. Fandom came first, typically, and purchasing came second. Now, streaming comes first, fandom comes second. “Consumer consumption no longer means fandom. It’s not hard to stream a song. And it’s not hard for a lot of people to stream a song [from] a popular playlist. That doesn’t mean that you have millions of fans- it means you have millions of people who happen to hear your song. Who knows if they even dug it. So that all being said, how do songs get into playlists? How can you get your songs into playlists? Well, there are a few ways to go about this.  First, you have to understand what kinds of playlists exist. There are 3 kinds of playlists on Spotify:1) Spotify Curated Playlists The first category is something everyone is familiar with. These are the playlists “Created by Spotify.” 2) User Curated Playlists The second category are playlists created by users of Spotify (yes, anyone can create a playlist) or a company, blog, label, org, what have you3) Algorithmically Generated Playlists And the third category are not human generated at all. These are the Discover Weekly, Daily Mix (which are actually customized per user) and Fresh Finds – which is generated based on tastemaker accounts.  Open SpotifyIn the search bar type in your genre. In this example I typed in Death Metal. Scroll down to PlaylistsFind a playlist with a lot of followers. In this instance I found “Best of Melodic Death Metal” that has 7500 followers. Click on the creator. Make sure it’s not Spotify. If their profile photo looks like it might be a Facebook profile photo you are on the right track. Copy and paste his name into the face book browser. You should be able to match the photo. If they are on Facebook, and most Spotify users are, then open their account. Direct message them. Using tactics from the last episode compliment their playlist and their taste in music etc. Build a relationship. Offer to pay to be added if necessary. Spotify publicly shuns payola but they are too large to police every playlist and independent curator.   Mentioned by Mowery: Lefsetz Letter - Comparing Mediabase Charts  http://lefsetz.com/wordpress/2017/08/11/comparing-mediabase-charts/ Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices
  5. This week Blasko and Mike dissect Paul Resnikoff’s article “The Young Persons Guide to Getting Into The Music Industry” via Digital Music News. #1. Meet Anyone and Everyone You Can In This Business. Before you’re desperate for a job, before your loans are due, and before you need something from people, it’s critical to start meeting people who are actually working in the industry.  You will be investing heavily in your future network, one that will pay very rich dividends down the line.  So take a bus, ride your bike, take a Southwest flight, or just Skype it if you must, but get in front of as many people that are willing to chat.#2. Mentally Prepare Yourself for How Extremely Difficult This Business Is. This is an industry in extreme flux, and one that has seen a massive pie-shrink over the past 15 years. But that doesn’t meant there aren’t jobs and opportunities.  It also doesn’t mean you shouldn’t accept the challenge, simply that you should consider your risk appetite and ability to stomach extreme uncertainty. #3. Chart Your Course, But Avoid the Obvious Choices. If you want a job at Spotify, fine.  But understand that everybody wants a job at Spotify, and Apple Music, and Shazam, and SoundCloud.  These are fun, hip, and connected environments that will impress your friends, but not if you can’t get in.  Do a little extra homework, and you’ll find all sorts of less obvious opportunities, which means less competition and greater chance for advancement once inside. #4. Read Everything. Of course, read Digital Music News everyday!  But also read everything else you can access, including publications and sites covering industry, music, culture, scenes, whatever.#5. Try to Get Real Industry Experience, Paid or Unpaid. There’s a huge amount of debate over whether unpaid internships are worth it (or even ethical).  If you’re slaving away on errands and busy work without meeting anyone or learning anything, then you’re definitely wasting your time.  But usually that’s not the case, especially if you’re taking initiative and getting college credit.#6. Develop a Mentor Relationship. So, how to you find a great, life-changing mentor?  Oftentimes universities have mentor programs, though you can also seek them out as you expand your professional relationships.  Typically there’s something you have in common, especially if you’re in the same field.  In the best case scenario, you have a great friend and ally in the professional world and beyond. #7. Learn How to Interview Like a Rockstar. For starters, get the basics straight or you won’t even be considered.  Resumes need to perfect and polished, cover letters triple-checked and polished. Also, double-check all of your social media accounts, and either shut down accounts or make them private.  Some people don’t care about some risqué pictures, other people totally care.  Then, make sure you survive quick online checks like a search on Google. After that, you need to start learning how to interview effectively, because like test-taking, successful interviewing is part talent, part learned.  Learn the most typically-asked questions, determine how to present yourself most effectively, and practice techniques for relaxing if you get nervous.  Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
  6. Welcome to episode 41 of the Managemental podcast! This week we’re going to get into how to properly write an email to industry professionals, so let’s get on with it! Tune in for our full commentary on the examples below. GOOD EXAMPLE:  Hi Blasko, My name is Michael, and I’m the frontman of the hard rock, progressive metal band, (BAND NAME), based in LA.  I was speaking with Steve Rennie recently and your name came up as we were discussing the music business and managers who are innovating and succeeding on the heavy side of the industry.  He recommended that I shoot you an email (and also says “Hi”, btw). (BAND NAME) has been building a strong audience both locally and online (over 60k combined) for the past several years, and with the recent release of our new fan funded and self produced album,  followed by a packed house show as main support for (BAND NAME) at the Glass House and a sold out show at The Viper Room in LA, we are seeking a manager with which to partner in the expansion of our business.  We have a well established fan base and brand, a strong live show, social and digital media savvy, and are ready to continue working hard in all aspects of expanding our business. At your convenience, I would love to discuss the possibility of working together in the future.  You can hear our music and find out more about the band from the links below.  If you have any questions, please let me know and I’ll be happy to provide more info. Here are some of the top tracks from our two albums: As well as our EPK with songs available for download: Thank you for your time!Michael Links   BAD EXAMPLE: To whom may concern, I'm looking for a some form of management and/or manager to help my band (BAND NAME) get further within the industry. We are starting to realize the things we need or want to do is at a dead stop do to the lack of knowledge and resources. Hopefully we here from you guys soon!  ---Mike mentions Reman Music & Business in this segment, check it out at https://renmanmb.com Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
  7. This week Blasko and Mike dissect the Hypebot article ‘5 Myths of Making it in the Music Industry’ and chat about some music business myths that could be detrimental to your career. Tune in to hear what the dynamic duo has to say. This is gonna be killer, so let’s get mental!In this industry it can be easy to get overwhelmed with all the information being blasted at us 24/7. Do this, don’t do that. This works, that doesn’t. It can be tough to know which advice to follow, and which to stay far away from. There are a few myths that I see bands still living by, despite any proof they actually work. Here they are:If your music is good enough, the labels/managers/festivals will find you. Labels want to see strong proof that you’re actually marketable (IE: you’ll make them money) before “taking a chance” on you, which means before they’re even remotely interested you need to have proven yourself through engaging social media pages, successful tours, fans that are willing to support you, etc. Once you’ve done all of that, then people start paying attention.I don’t need social media. Just saying that you know you’re not good at social media doesn’t make it ok. If you’re not good at it, either figure it out or hire someone to help you. I know this is tough to hear, but great music simply isn’t enough. Complaining about how it should be and neglecting the business side out of confusion or defiance won’t change that—it will only hurt your career. You can be totally DIY forever. At some point you have to stop saying “we don’t have any money” and start thinking “how do we come up with this money?” Because while you can DIY a lot of things for a long time with enough dedication, it’s eventually going to become unsustainable—especially if you don’t actually know how to do the thing that you’re trying to DIY. Your hustle should be 24/7. There is a LOT of value in having a strong work ethic, discipline, and the desire to hustle for your art, or anything else for that matter. In fact, I’d say it’s one of the most important pieces of becoming successful, is the ability to work through the tough times and have enough grit and passion that you can see past the sucky stage and to the light at the end of the tunnel. But there’s a myth in this industry that you must work 24/7 to reach your dreams, and what this so often does is not create success stories, but instead, create burnout. Suffice to say there’s a balance between hustling and working smart, and just running yourself into the ground.You can do it alone. Just knowing you’re surrounded by others who are there to help, and likewise, being someone who can help others in their time of need is what makes this industry so special. It can be so cutthroat out there, that having these little pockets of support can really make a huge difference, especially when you’re feeling lost or unclear on next steps. Having a support team, people who have your back, who want to see you succeed—it’s the most affirming feeling. People want to help you—so let them.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com.We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
  8. This week Blasko and Mike talk about how to find a music career mentor. This is gonna be killer, so let’s get mental!Hypebot Guest post by Angela Mastrogiacomo: How To Find A Music Career Mentor http://www.hypebot.com/hypebot/2018/02/how-to-find-a-music-career-mentor.htmlIn the music industry, it can sometimes feel like you’re going it alone. There’s so many tasks to be done, decisions to be made, and moves to make, and oftentimes it falls on you to make it all happen. Sometimes this is due to lack of budget, but oftentimes it’s due to our need to feel in control, to handle everything in our own way. The simple truth is that you can’t be successful on your own. No one has ever reached the top without the help, influence, and guidance of others. In fact, if you ask most successful people how they got where they are, they’ll attribute a good chunk of it to a mentor who took them under their wing in the early days. Someone who helped them understand how the business worked, guided them in how to make their decisions, introduced them to others in the field, and just generally taught them what they know, so that they could focus on building, growing, and sustaining their business rather than wasting years struggling to figure it out on their own.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
  9. Do You Have A Marketing Plan? by Ariel Hyatt of CyberPRhttp://www.hypebot.com/hypebot/2018/03/your-marketing-plan-is-your-future-do-you-have-one-cyber-pr.htmlRising above the chatter is one of the most important and difficult problems faced by any music marketer or musician. But the task becomes far less daunting if you have a marketing plan.STEP #1: Set Your Goals (Short term / Long term)STEP #2: Identify Your Niche & Leaders in it! STEP #3: Create Your Signature StorySTEP #4: Create Your Customer ArchetypeSTEP #5: Attend To Your Social MediaSTEP #6: Create Consistent Compelling ContentRockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
  10. In the last episode of ManageMental, Blasko and Mike chatted about ways to succeed in the music biz. That was a really great episode so check it out of ya haven’t already! This week they continue the conversation with ways to succeed in the music industry.This is gonna be killer, so let’s get mental!------------------------Original Article: https://www.berklee.edu/careers/essentialsofsuccess.htmlAuthor: Peter Spellman served as director of the Career Development Center at Berklee College of Music.TITLE: Five Essentials of Music Career SuccessMusic is too big a world for a one-size-fits-all model of music career success. Musicians' career paths are as unique as their individual fingerprints. Nevertheless, there are a few guidelines that I believe apply to anyone trying to make a living career out of their love of music. Here are five:Hone your talent and realize there is a place for you. Connect with as many people as you can because relationships drive music careers more that anything else, even talent. Accept the new powers in your corner and take responsibility for creating your own success. Understand that every business is becoming a "music business" and so musical opportunities are multiplying.Prepare to be versatile and to wear several hats initially, until your "brand" is established. ---------------------------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com------------Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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