Watching paint dry, or a poke in the eye seems better than dealing with your business numbers. I get it, numbers can be scary, confusing, and boring, not what your business is meant to be about.But here’s the thing. If you’re serious about your business, you need to grab hold of your numbers, and connect with them. Falling in love with them may feel weird,. You should at least be on friendly terms with your numbers if you want your business to survive and thrive.Numbers play a big supporting role in your business survival and success. Your numbers make you accountable, they show you the financial impact of your successes. a route map to your success and highlighting those flip-ups. Above all, learning to love & use your numbers means you have a better chance of making money, what’s not to love.Fundamentally and in conclusion your business is there to make you money. You need to make money to survive and have impact. Your numbers shine a light on your business past, present and future.This podcast is aimed at any business, for profit or not for profit that is looking to get more acquainted with what their numbers mean. My aim is to make this podcast listener friendly, jargon and BS free.In the words of W.E.B. Dubois “When you have mastered numbers, you will in fact no longer be reading numbers, any more than you read words when reading books. You will be reading meanings.”