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Christopher Hawkins
$100K FreelancingEpisodes
Christopher Hawkins
$100K Freelancing
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Best Episodes of $100K Freelancing
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Josh and Chris lay out a plan for preparing to transition from a day job to full-time freelancing, using your paycheck as seed-funding. We cover how to cut your expenses, how to get a raise, and why you need to keep your job longer than you thi
Graeme and Chris discuss traffic, how to make the client care about what you're selling, and how to develop conversion copy for closing freelance clients.Began w traffic acquisitionDabbled in designEnjoyed delivering the end business result
Laura and Chris talk about how to attract high-value clients, how to keep on marketing while you're doing the work, and how to use authority-building for lead generation.Takeaways:1 project per monthRaise ratesDisqualify smaller projects
Brian and Chris discuss content marketing for freelancers, how collaboration can help you build a team without taking on employees, and how Brian diversified into productsStarted freelancing as designer in 2008Went through transitions2010
Margaret and Chris talk about how to systemize your freelancing, delegate your work, and grow your freelancing practice into an agency without losing what's special about your offering. We also discuss why it's so hard to get content from your
Philip and Chris talk about professional quality-of-life, how to understand your value to the client, and when positioning makes sense for your marketing efforts.Highlights:Things that got us here won't get us thereQuality of life issues
Connie and Chris discuss choosing the right freelancing niche for your interests, how to avoid burdening your clients with project management, and ways to look at the client discovery process.Started out generalistStruggled with marketing (t
Ryan and Chris discuss freelancing from home with small children, specialty positioning, and how to cultivate the habit of writing to market yourselfCode when the baby sleepsGet frequent referrals from peersMoved from "small business" pos
Kelsey Kreiling is the co-founder of Presence Agency, where she and her business partner Mallory Ulaszek have created Week of the Website - a weeklong website design process, helping non-profits, early stage businesses and hospitality groups la
Jason and Chris talk about maintaining long-term client relationships, project-based pricing, and how to create a stream of referrals businessCablevision out of college, got some good experienceWorked at a variety of projects/startups/tec
Khierstyn and Chris discuss finding your niche, protecting your time, and learning to scale your business via the power of delegation."Gamify how you do things"Figure out how to scaleFigure out what kind of life you want to have, and tail
Kai and Chris talk about finding the right customers, putting your message in front of them, generating referrals, positioning and re-positioning your business, and more!Started out building wp sites:market position was "if you have money,
Sarah and Chris discuss how to build your freelancing authority, how to qualify freelancing clients, and how to communicate with a client.Authority-building on purpose:Cherry-picking portfolio piecesOnly your best workOnly work similar t
Sarah and Chris discuss the dangers of growing a freelancing practice, what and when to delegate, and the power of networking to get clients.Currently going back to school & doing less client work.Build-a-team of go-to contractors.The dan
Matt & Chris talk about beginner marketing wins for new freelancers, why content marketing is NOT a beginner move, how to make sure you're connecting with decision-makers, and getting repeat workContent marketing is not for beginners!Non-sc
Rachel and Chris talk about making money with unglamorous work, building a flexible business, and standing your ground against invoice extortionSelf-taught how to build websitesGot a job at startupsLived through the crash - single mom loo
John and Chris talk about why it requires 50% of your time to marketing a freelancing practice, recurring retainers, and how to be in all the places your client might expect to see you.Recurring retainersUpsell from prior engagementValue
Mastering Ad Presentation- too broad- not focused on any certain audience or use case- didn't make any money- it opened doors, just being known as an authorI think we are under-appreciating referrals- but it's not THAT magicalBe b
Disqualify first!Have a qualification process.Take control of the engagement.- If you don't, the client will.No on-site work; it's bad for your credibility.Have a good contract.Sets boundariesSets expectationsCommunicate your
Always quote healthy rates - this offers different value for different clients- One might freak, one might notWe go through guided exercisesWe charge enough to be really generous with extras- Retainer/monthly deals- Barter/free work-
20 years in the businessMarket wasn't saturated yet, in the early daysSimply being competent would get you workAccidental freelancerWorked at an agencyDidn't like the way the client relationship was treatedPick a narrow niche & do great
Setting clear expectationsHolding boundariesLeft-right mediaCreative Mornings (Dallas)World Information architecture Day (IA is a subdivision of UX)Lots of in-person marketing to get businessThree Cups of Tea:https://www.amazon.com/dp/B
"No" is a complete sentence.Stand your ground.Think ahead - know your working values.To qualify, first disqualify.Diagnose the problem.Decide if this is mutually beneficial (i.e. profitable).Educate! In their language.
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