Did you know this podcast has been going for 2 years? That's a lot of freelancing chat.In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). And in case you're pondering a similar conundrum abo

92. Using video to market your business (pt. 2 with Jude Charles)

Jan 27th, 2023 15m 33s

This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.“As a freelancer in 2023, it is no longer an option whether or not you tell stories, it

91. Storytelling for your personal brand (pt. 1 with Jude Charles)

Jan 20th, 2023 16m 6s

How can a pair of white shoes help someone land a new client?Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to

90. The future of freelancing (with Paul Evans)

Jan 13th, 2023 15m 18s

Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a small business owner and s

89. Creating a remarkable client experience (with Gigi Davarashvili)

Jan 6th, 2023 16m 17s

Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients?Happy clients are more likely

88. Looking back over 2022

Dec 9th, 2022 17m 1s

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :)It

87. Behind the scenes at Magazine Street! (takeaways for freelancers)

Dec 2nd, 2022 13m 28s

This week I take you behind the scenes at the Magazine Street conference. (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.)I share my top takeaways from a few of the many brilliant speakers wh

86. Do you need a newsletter? (with Eman Ismail)

Nov 25th, 2022 15m 46s

"All freelancers should have an email newsletter for their business, 100%, without a doubt!"My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been

85. Is your next freelance client on TikTok? (with Chloe Barnes)

Nov 18th, 2022 14m 55s

Are you missing a trick if you don't use TikTok to market your freelance business?My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chloe shar

84. Healthy habits for busy freelancers (with Sally Duffin)

Nov 11th, 2022 15m 48s

It's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly.Sally Duffin is a freelance writer and nutritional therapist, and she

83. How to sell strategy to work less and charge more (with Austin Church)

Nov 4th, 2022 15m 42s

One way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward g

82. Choosing – and changing – your niche (with Tom Garfield)

Oct 28th, 2022 15m 13s

Do you have a niche or specialism as a freelancer?Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?People have big opinions on this topic, but

81. Outsourcing made easy (with Lisa Tennant)

Oct 21st, 2022 15m

So you know you should be working ON your business as well as IN it, but how do you actually do that when you're busy? If you've got more work than you can handle, need some help to trim your to-do list, or want to outsource but are not quite s

80. Pain-free PR for freelancers (with Melissa Hobson)

Oct 14th, 2022 15m 1s

Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get

79. A productivity hack for busy freelancers (with Bonnie Harrington)

Oct 7th, 2022 16m 6s

Regular listeners know that I love hearing how other freelancers stay organised – if you do too, I think you'll enjoy this episode.Bonnie Harrington, freelance writer, host of Tomato Tuesdays, and Pomodoro enthusiast joins me to discuss:The lif

78. Freelancing in a recession (6 tips)

Sep 30th, 2022 13m 35s

Are you worried about what the current economic situation might mean for your business? If so, please know you are not alone. In this solo episode, I share the questions I'm considering to prepare my freelance business for economic disruption,

77. Don't be afraid to change your business (with Heather Pownall)

Sep 23rd, 2022 16m 9s

Do you need to make a change in your business? Feeling a bit daunted? This episode is for you.My guest is Heather Pownall, a media marketing and comms specialist who has been making some big changes in her business. Heather shares what prompted

76. From purpose to profits (with Matt Saunders)

Sep 16th, 2022 16m 7s

Forget those "find your purpose" pdf worksheets that get forgotten about as soon as you hit save and get back to the day job – this episode will help you figure out what really drives your business so you can transform it from ticking along to

75. Create your own conference! (With Nikki Simpson)

Sep 9th, 2022 17m 39s

Joining me for this episode is Nikki Simpson, someone who truly embodies the idea that if you want to see something exist in the world, then you should just go ahead and create it yourself. Nikki is the founder and director of the International

74. How to work fewer hours! (with Alicja Tokarska)

Sep 2nd, 2022 15m 38s

One of my goals for 2022 was to shift from working five (or sometimes seven!) days a week to a consistent four-day week. If you listened to episode 66, you'll know how that has been going... My guest this week heard that episode and offered to

73. Struggling to stay motivated? Try this

Aug 26th, 2022 14m 53s

Let’s be honest, running a freelance business is hard work! It’s normal for motivation to ebb and flow. This week Louise shares her 7 top tips for riding out those dips in motivation and pushing through to the other side, including:Why does mot

72. The dos and don'ts of freelancer websites (with Gill Andrews)

Aug 19th, 2022 16m 15s

Two firsts for the podcast this week, a quick-fire question round and a GIVEAWAY!My guest is the queen of website copywriting herself, Gill Andrews. In just 15 mins, Gill answers all your burning questions about the dos and don'ts of freelancer

71. Freelancing for introverts (with Carmel Finnan)

Aug 12th, 2022 15m 12s

One for the quiet freelancers.We're often told that creating a successful business requires us to "just keep putting yourself out there". But what does that mean if you're more introvert than extrovert? Self-promotion can be tough for anyone, b

70. Unleash your inner rebel (with Advita Patel)

Aug 5th, 2022 16m 18s

"You can't be everyone's cup of tea, or you'd be a mug!"Advita Patel is the founder of Comms Rebel, which aims to revolutionise workplace and business culture by encouraging us all to be a bit more rebellious. She's also the co-founder of A Lea

69. Do freelancers need a CV? (with Jenny Stallard)

Jul 29th, 2022 16m 22s

Do freelancers ever need a CV? Before this conversation, I'd have said no – after all, I can just send potential clients to my website, can't I?But Jenny Stallard has a different take. Jenny is a freelance writer, business coach, speaker, and t