Summary/Abstract

Chris Watson is the founder of Craft and Compel, an organization that helps business leaders engage high-value audiences through storytelling. 

Chris believes that every communication is a story and that by understanding this, we can shift our brains to see the events in our lives as potential stories. This allows us to take ownership of our story and earn the right to tell it.  

The power of storytelling is essential in order to engage an audience and make sure they remember who you are. 

Chris started telling stories when he was eight years old, and he would act out different characters from movies and TV. As he got older, he started telling his own stories, and he would pretend to be someone older in a different life. 

This power of storytelling has followed him throughout his life, and he has used it in every sales job he's ever had.  Chris talks about how, as a young boy, he would often play pranks and tell stories inspired by the character Dennis the Menace. 

He would use this as a way to get out of trouble with his family, and as an executive, he uses this same technique to stand out and make an impact with his emails and phone calls.  

Key Takeaways:

• How to use the power of stories to accelerate your sale
• How to properly craft and tell a compelling story
• How to position the power of stories 

To learn more, please visit www.craftandcompel.com

Connect with Chris on LinkedIn 

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