The 20 Minutes of Influence podcast explores the secrets to getting others to market and sell on your behalf. Since the release of my #1 best-selling book, The Influencer Effect, I've been asked all kinds of questions about how a brand can use influencer marketing, and how an individual can become an influencer. Hosted by Greg Jameson, an ecommerce consultant of over 25 years, this podcast is designed to answer those questions by interviewing both companies and influencers, especially micro-influencers who specialize in vertical markets or niches. Each episode is purposefully limited to approximately 20 minutes as a way to make it easy to listen to during a commute and keep your attention much like the length of a TED talk.