Episode from the podcast2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries

206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

Released Monday, 16th September 2019
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Don't try to beat the competition. Instead make it irrelevant by:
  1. Defining a new category
  2. Developing the category
  3. Dominating the category

Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode.

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1h 10m 37s
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