Episode from the podcast2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries

206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

Released Monday, 16th September 2019
Good episode? Give it some love!
Don't try to beat the competition. Instead make it irrelevant by:
  1. Defining a new category
  2. Developing the category
  3. Dominating the category


Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode.

Creators & Guests

We don't know anything about the creators of this episode yet. You can add them yourself so they can be credited for this and other podcasts.

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
Rate Episode

Share This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Moderator Stats

ID
44900207
Visibility
visible
Podcast ID
5477

Episode Details

Length
1h 10m 37s
Explicit
No
Episode Type
Full

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.