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217cast: Business, Marketing, and Branding

A weekly Business and Marketing podcast
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Episodes of 217cast

On this episode Myles and Mack talk about business trends they are seeing and what is on the horizon. Facebook is launching a new app, Pinterest posts have the longest life of any platform, and some other fun facts. Sit back, tune-in, and enjoy
In this episode of the 217cast Mack and Myles walk through how to use Google My Business to grow your business. Google My Business is a free service from Google that allows you to list, manage, and update your business information through their
In this episode Myles and Mack get into the AIDA funnel, walking prospective customers through the funnel, and free and low cost marketing tactics to help you grow you business! Have questions or comments about this episode? Reach out to one of
In episode 019, Myles and Mack dive into why some of the major advertisers were missing, hidden humor in commercials, and why Reddit only advertised for 5 seconds! Tune-in to get their take on it all. We would love to hear what you had to think
In episode 019, Myles and Mack dive into why some of the major advertisers were missing, hidden humor in some ads, and why Reddit only advertised for 5 seconds! Tune-in to get their take on it all. We would love to hear what you had to think ab
In episode 018 of the 217cast Myles and Mack discuss what they have been up to and why they have been MIA. They also share some of their thoughts on small businesses being fluid in their startup years. Finally, they share a preview of what is t
On this episode Myles and Mack interview Erin Hohnbaum, the founder of E. Leigh's Boutique. Erin talks about her experience leaving a good paying job to follow her passion, her journey of taking her business from humble beginnings to now having
Anchor is the easiest way to make a podcast and powers around 40% of all podcasts made. Using Anchor is as simple as recording the audio and uploading, giving it a giving it a title, description ad publishing. Anchor also help podcasters moneti
What is it? Brand Strategies help give you and your team guidance as you build your brand. Often times companies are guided by a compass, you could be headed toward the right direction but if your start off going a few degrees off course you wi
Myles and Mack had the honor of having Ryan Tate on the podcast in this episode. Ryan is the president and founder of VETPAW, Veterans Empowered To Protect African Wildlife. Ryan tells his story on how he got involved in conservation, the effor
In this episode Myles and Mack get into the steps of picking an influencer for influencer marketing and the numbers you should be analyzing when doing so. This episode is based on an article you can find at 21digital.com or by clicking here. 
Myles and Mack get into their previous experiences, why they started 217digital, and where they see it going. This episode is more conversational opposed to the typical practical advice for small businesses.
In this episode Myles and Mack discuss building personas. Check out the notes to see questions to ask when building out personas for your business. Figuring out a persona helps you to speak directly to your target audience and not be too genera
Myles and Mack dive into the details of lead scoring and moving prospects through a marketing funnel. Scoring leads can be difficult and most people have no idea on how to do it. In this episode you will find out exactly how. Take out your pen
In this episode Myles and Mack talk about 6 different resources they use for marketing all of the time. The resources include Winmo, Digital Marketing Tuner, Typeform, Hubspot Blog, Medium, and Garyvee. Tune in to hear the best uses for these p
In episode 007 Myles and Mack discuss predictions for what a new normal will be. They dive into working at home, relationships, and more in this weeks episode.
In this episode Myles and Mack dive deep into influencer marketing. They talk about metrics to measure, how to make sure your influencer is legit, how influencer marketing is the wild west in today's business environment, and how influencer mar
In this episode Myles and Mack hop on a call with Andrew Salzbrun to discuss how art has influenced his entrepreneurial career, why he chose Cincinnati, and finding direction. 
Myles and Mack talk about remarketing and how continuously showing up in front of your audience is the secret to converting prospects into customers. Whether that's a series of billboards or using retargeting ads on social media platforms or se
Myles and Mack discuss how content marketing can change your business and give you content to use across platforms from your website, social media, and email marketing! Tune in to learn how to build your content marketing for your business toda
In this episode Myles and Mack discuss Cincinnati local business, Panda Fresh Foods. Panda Fresh Foods went from being a B2B restaurant food supplier to B2C food delivery service when COVID-19 struck. Kam Siu, the owner of Panda Fresh Foods, wa
In episode 2 Myles and Mack discuss the importance of innovation in business. They discuss some different companies who grew to massive success and then stopped innovating causing them to fail. Innovation is the key to growing a thriving compan
In this episode Myles and Mack talk about the Coronavirus and how it is affecting the entire hospitality industry and beyond.
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