Episode from the podcast2X eCommerce Podcast

EP 28: Facebook Advertising for Ecommerce Rundown with CPC Strategy w/ Stephen Kerner

Released Tuesday, 21st July 2015
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This is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail.
This time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert).

We cover:
- The various types of Facebook advertising campaigns specific to retail
- How to set up your Facebook advertising campaigns
- What the low hanging fruit available ecommerce in fb advertising are today
- Retargeting, dynamic product ads and more....

This is pretty much a tutorial.
SO Grab your notebooks and take a load of notes :)

About my guest: Stephen Kerner
Stephen is Senior Retail Search Manager at CPC Strategy - he is referred to as the ‘father of Facebook’ at CPC Strategy.
He is their in-house social media expert with 5+ Years experience in Social Media.
He has a dedicated passion for social media advertising and
has become an instrumental member of the CPC Strategy team.

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