There are pretty much only 3 ways to drive more sales and grow your online retail business:

1. Drive in more targeted traffic (customer acquisition),
2. Increase the frequency of purchase (customer retention) and
3. Getting customers to spend more when they shop (increase average order value)

I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV).  

There are no show notes for this episode but I wrote an extensive article on the LemonStand blog titled: "15 eCommerce Growth Hacks To Increase Average Order Value": http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/