Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers. 

In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity.

“When people hear a story, they’re more likely to identify with the principles behind the story.”

– Michael Houlihan

Why you have to check out today’s podcast:

• Discover how knowing the company story, the business hardship, hustle, and heart can build a business to success
• Learn the importance of instilling the corporate DNA and values when onboarding employees
• Find-out why is it so important that your employees know your company history when they are hired in the first 24 hours

Learn More about the 3X Value Growth™ Model

Go to www.3xvaluegrowth.com/model

Episode Takeaway: Why is it so important that your employees know your company history when they are hired in the first 24 hours?

“‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’

– Michael Houlihan

Episode Takeaway: How to solve employee turnover?

“If people are more engaged, if they understand what the principles are of the founder, then they can relate to that and they can relate to everyone they’re working with, and be more of a team player. They can care more about the company that they’re working for, instead of it just being a job. So, it solves the problem of turnover, the number one hidden cost of any company.”

– Bonnie Harvey

Resources|Links

• Blogs at www.thebarefootspirit.com  & www.consumerbrandbuilders.com  

Connect with Bonnie Harvey and Michael Houlihan: 

• Website 1: https://thebarefootspirit.com
• Website 2: https://www.consumerbrandbuilders.com
• Twitter: https://twitter.com/barefoot_spirit
• Facebook: https://www.facebook.com/BarefootWineFounders