PowerCast episode originally released Feb 26, 2014.

What's it take to drive subscriptions on your YouTube lifting or fitness channel into the six-digit range? We try to get to the bottom of this question with Canadian lifter and YouTube creator, Omar Isuf. Does Omar even lift? Since he produced one of the best videos we've seen on the role of core stability in the deadlift, we're going to say yes. Omar is coached by powerlifter Jeremy Hamilton and uses powerlifting and bodybuilding movements to pursue his goals...including pushing his channel toward half a million subscribers. He falls into the comedy and training talk groove quickly and proves to be a funny and informative guest.

Mark Bell, Mike Farr, and Jim McDonald host. @silentmikke @thejimmcd