This episode explores why some people can only maintain their sense of self by looking down on others. In today’s unstable society, many people place their identity in FIRE, freelancing, social media success, or “freedom” itself. But when identity depends on lifestyle, comparison becomes unavoidable. The speaker examines how modern culture pushes people toward constant status-checking and subtle superiority, especially online. At the same time, truly creative people often become less obsessed with comparison because their identity shifts toward what they actually create. A reflection on insecurity, ego, modern work culture, and the psychology behind social comparison in the age of SNS and self-branding.