Episode from the podcast7-Figure Small with Brian Clark

Understanding the Brain Science Behind Effective Persuasion, with Roger Dooley

Released Tuesday, 25th October 2016
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The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven t changed much in 2300 years, because human nature hasn t changed, even as the context in which we operate has changed dramatically. In the 20th century, social psychology took the ancient... Listen to episode

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