A smart and sustainable SEO strategy remains one of the best ways to drive targeted traffic and build an engaged audience.

There is no one better to discuss what really work in SEO that this week's guest, Brian Dean, the founder of Backlinko. Brian shares with us some of the biggest takeaways from his epic article The Definitive Guide To SEO In 2020.

He begins by giving us a few of the most important high-level things that everyone needs to realize about SEO — including the enduring power of keyword optimization and some smart tips for how to discover search intent.

Then we cover a wide range of topics after that, including how AI will impact SEO moving forward, how to think about SEO when you're focusing on a curated email newsletter, tactical advice on how to structure content in WordPress, and much more.

Now there’s just one catch with this episode: we didn’t record it specifically for the podcast. What you’re about to hear is actually the audio from a webinar that we did inside of the Unemployable Initiative, our private, paid community for freelancers and solopreneurs. And as you’ll hear, the questions Brian answers are directly from community members.

With the doors to the community now open for ongoing registration, Brian Clark and I wanted to give you a little taste of the content you’ll find when you join. To find out everything that is included in your membership, go to unemployable.com/community.

Note: the original presentation was on video, and Brian does share his screen a few times. If you want to see the video replay, visit the lesson page: https://unemployable.com/podcast/seo