There tends to be a misconception that business books must be cold, instructional devices rather than engaging and inspiring guides. When writing her business book, however, Emily Macpherson abandoned complex jargon in favor of clarity, practicality, and encouragement for her readers. Emily is the founder of Find Peace of Mind, a financial planning firm, and author of Retirement Compass: Personal Finance for the Life You Desire. Her business was created as a result of her own poor interaction with a financial advisor, and her efforts to expand on traditional methodologies by helping clients see their lives holistically is a thread woven throughout her book. She joins Lucy in this episode to explain why she took this approach to authorship, how she buckled down to write, and how her experiences continue to shape her professional work.
“It was a challenge to write the book, but… I did that and it’s my physical evidence that I can rise to the challenge and I’ve got something positive to give.”
-Emily Macpherson
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