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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

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A weekly Business, Marketing and Non-Profit podcast featuring Luiza Campos
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Episodes of a branded world

Growing your business is hard and this is especially true if you’re a small organization.  Wouldn’t it be great to learn from a seasoned marketer with a track record of growing revenue and profits while strengthening teams and building brands?
In 2020, many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many significantly increased their social media efforts. In today’s episode, I’m talking with Miruna D
If you’re starting your career, your consultancy, or small business, and want to position and differentiate yourself in the marketplace, elevate your credibility, and grow your influence, your personal brand is key. In this episode, we go throu
There are increasing expectations from consumers and investors alike for brands to demonstrate their genuine commitment towards a more sustainable future. But what does it mean to be a sustainable business and how can brands become more sustain
This episode is the second part of my interview with Oliver Šimko. Gamification can be highly effective in a variety of areas, from attracting customers, increasing sales, building loyalty, creating healthier habits, increasing productivity, ac
Gamification has become a bit of a buzzword in the last few years, but it’s not just a gimmick. Gamification uses game design principles, behavioural science, and design thinking to create better products, services, and companies.   When done r
We like to think we’re rational beings and we mistakenly believe that we can persuade or create the action we want by creating awareness of an issue or presenting facts and rational arguments alone. But as our own experience shows us logic, dat
Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they have to compete with wealthier and more established brands?
When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to preserve. It can easily grow and morph into something else. How do you create the right culture and maintain it as your organization
When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to preserve. It can easily grow and morph into something else. How do you create the right culture and maintain it as your organization
2020 was quite the year and as much as we’re all looking forward to putting it behind us, what are some learnings and insights we can take away from this crazy year that could be helpful in the future?  2020 impacted brands around the globe. Wh
Chances are that your audience will first hear or read about you before you ever have a chance to engage with them in person. The language you use, your tone of voice and what you choose to say are key to differentiate you from the competition
In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK.  Cian is an expert in quantitative research design and analysis. Cian shares with us a research model used to better understand t
In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK.  Cian is an expert in quantitative research design and analysis. Cian shares with us a research model used to better understand th
In this episode, I talk with Sarah Mueller, SVP of Marketing and Development for A&W Restaurants Inc. Sarah tells us the story of the over 100-year-old brand. From its humble beginnings, to how it became the means for so many to achieve the Ame
By all measures, Hot Wheels is a brand success story. It’s sold in over 150 countries, has universal brand awareness and it's the best selling toy in the world. But the question is, how can the brand continue to be as iconic for the next 50 yea
By all measures, Hot Wheels is a brand success story. It’s sold in over 150 countries, has universal brand awareness and it's the best selling toy in the world. But the question is, how can the brand continue to be as iconic for the next 50 yea
With everything that is happening in the world right now, we’ve seen brands struggle on how to best react.  Global market trends and the significant importance of younger generations have intensified the need and urgency for brands to do much m
Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Association, Etienne Sanz De Acedo, my guest on the podcast, has a good handle on what it takes to prote
An organization’s culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus cr
So, we’re still in the midst of the pandemic, and brands are trying to figure out what to do. By now most organizations have cut costs and are actively looking for financial support. But now it’s important for brands to go beyond reacting to th
In this episode, I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges. Learning to na
The two questions that I’ve been getting the most this past week from organizations are, “Should we continue to market? and "Do we need to engage or talk about the crisis?”. Like me, you’ve probably received emails from every organization you e
I don’t think anyone was quite prepared for the COVID-19 crisis we’re all facing right now. Unfortunately, this crisis will likely severely affect many organizations, for profit and non-profit. Today's episode is an encore episode first launche
In this episode, I speak to Brent Baldwin, head of brand marketing for the Harlem Globetrotters. Brent shares the history of the globetrotters, the evolution of the brand and how focusing on their purpose is helping the organization create clar
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