A few weeks into the lockdown I spoke with Charlie Boss. Charlie is Commercial Director for Disney's sports portfolio in Europe & Africa and runs the ESPN office in London.
We talk about how value is created, the importance of immersing yourself in content to understand how a fan thinks, what makes a brilliant commercial deal, how the relationship between brands and sport is changing … and he also gives some predictions for the world beyond lockdown.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More