According to Forrester Research, "B2B commerce will never be the same again". They predict that in the US alone, one million sales reps - almost a quarter of the entire B2B salesforce - will lose their jobs by 2020.

In Rebirth of The Salesman, author Cian McLoughlin provides specific character traits and behaviors to adopt to achieve sales mastery, along with concrete steps which any sales person can follow, to develop their sales effectiveness and enhance their personal brand.