Jake Thompson thought he wanted to be Jerry Maguire, but the sports agent life just didn’t jive with him. So he pivoted and started his own business selling motivational t-shirts outside a CrossFit gym. Today, that business, Compete Every Day, not only still sells t-shirts (and sweatpants and coffee mugs and hats and posters), but Jake also hosts a podcast, does speaking engagements, and posts all kinds of content to the company’s blog. His message is simple, compete against yourself to be the best you can be.

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