How Personal ABM Landed a Client with a $2.5 Billion Valuation Using Podcasts and ABM
Released Tuesday, 8th November 2022
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How Personal ABM Landed a Client with a $2.5 Billion Valuation Using Podcasts and ABM
How Personal ABM Landed a Client with a $2.5 Billion Valuation Using Podcasts and ABM
Tuesday, 8th November 2022
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Declan Mulkeen (CMO at strategicabm and host of the Let’s Talk ABM Podcast) recently posted on LinkedIn that his firm just won a new client - a billion dollar business. And, the source: his Let's talk ABM Podcast.
At Personal ABM, we also recently won a new client, Uniphore, a conversational AI firm with a 2.5-billion-dollar valuation, and the source was our ABM Done Right Podcast. Vijai Shankar (VP of Global Marketing at Uniphore) was one of our podcast guest experts, and we talked about why product marketing should lead ABM.
Listen to this podcast to see how and why a decision-maker podcast strategy should be part of your ABM program.
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From The Podcast
ABM Done Right - A Personal ABM Podcast
As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.comJoin Podchaser to...
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