Embracing the digital landscape, Aditya Jagannathan transforms marketing thought leadership. CEO of SCI Creations, LLC, Aditya and his team provide a concierge service for any start-up or established business where innovation meets entrepreneurship.

Follow a road map which allows you and your brand to execute scalable tactics to achieve brilliant results. As Steven Covey says; "Begin with the end in mind." Let this be the guiding component of your vision.

Build your theme, and educate yourself in digital marketing. Appreciate the difference between working on your business and working in your business. Take the opportunity to discover your conversion tactics and engagement levels, and nurture yourself and your company.

Resources

SCI Creations – The Digital Brand Growth Experts

You can download a version of the Start-up Map by clicking here.

Mentions

Joe Polish - also at AES Nation

Stephen Covey

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - by Geoffrey Moore

Michael Gerber

Russell Brunson

John’s 3 Key Take-aways

Get on your road map to success with your start-up map from aha to exit. As Steven Covey says; "Begin with the end in mind." There will be plenty of challenges along the way. Ask yourself where you want to go, and where you will end up.Build a team by getting the right people on the bus, as Jim Collins says—both internally and externally.Make time in your business and on your business. Digital marketing is now and the wave of the future. Try new initiatives and testing with low dollar amounts.

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Read the TranscriptYou can download a complete transcript of this entire episode by clicking here.