Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.Having started his first business at the age of just 12, he has become one of the UK’s best and brightest young business figures, with more experience than most people twice his age. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results.Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.Shownotes:The big difference between accounting firms and other businessesWhy accounting firms struggle to differentiate themselves against their competitionThe consequences of lower trust for accountancy firms, particularly with lost revenuesThe factors that make an accounting brand more credible and believableThe power of shareable client experiences to build credibility for accounting firmsHow word of mouth has changed over the years, especially with the online worldHow advertising saturation makes it hard for accounting firms to market themselvesFew accounting firms personalise their client experience and thus don't make them feel specialThe power of personalisation to increase word of mouth in accounting clientsDoes your waiting room experience make or break what clients are saying about your accountancy firm?Following processes can sometimes go against a memorable client experience for accountantsThe need for accountants to take risks to be more memorable and credible with their clientsThe importance of keeping promises to develop high levels of trust and loyaltyThe critical ingredient that makes a referral much easier to make for an accounting clientWhat to do as an accounting firm when your competition make the same claims as youThe role of the 'red box' in giving accounting firms a competitive edgeIdentifying the critical touch points in the accounting firm customer or client journeyA very simple thing that takes massive advantage of critical moments of truth with clientsThe power of lifetime client value in accounting firm success
https://bdacademy.pro/wp-content/uploads/2020/06/Nathan_and_Rob.png ()Contact Nathan:http://www.nathanlittleton.co.uk (Nathan's website )https://www.linkedin.com/in/nathanlittleton/ (Nathan on LinkedIn )http://[email protected] (Email Nathan)https://twitter.com/NathSpeaks (Nathan on Twitter)Phone number: 07708029038
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