Lee Frederiksen is an award-winning marketer, Visible Expert®, and business strategist who helped pioneer the field of research-driven marketing.As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his CEO experience to help clients achieve high growth and profitability.Lee’s research on marketing and business growth has made him a recognized industry name, along with the numerous books he authored on the same topics. He been quoted in a number of mainstream publications, and he regularly speaks at major industry events around the country.Shownotes:Why marketing is a blend of research and art, particularly in the complicated market of professional servicesHow accounting is different to other professional services sectorsWhy accountancy is one of the slowest growing professional service sectorsThe impact of accounting compliance work being pushed down in value and relevanceWhere the threats to the accountant's 'trusted advisor' status will come fromA warning for what will happen to the accountancy profession if it does not change or adapt to what is happeningThe two distinct models of accounting firms currently in existence, and why one is becoming extinctHow many accounting firms are being found wanting in today's fast moving and disruptive worldWhere most accounting firms get their leads from, and what the high growth firms source leads differentlyWhy accounting firms are lagging in growth behind other professional firmsThe one thing professional firms are doing that are showing dynamic growthThe one critical factor accounting firms must offer to give value to their clientsAccountants know much less about their audience than they think - learn the two reasons why this isWhat the good accounting firms have done in responding to the global pandemicWhere many accounting firms have fallen short in serving their clients during Covid-19The dangers for accounting firms relying on traditional and not digital marketingHow to properly price your accounting services around value by understanding the client journeyThree ways you can persuade someone to change their behaviour or opinionFACT: the fastest growing accounting firms put a higher value on investment in training and educationWhat a marketing or business development strategy starts withWhy marketing budgets should not be allocated to individual partners in accounting firmsThe link between high growth accounting firms and profitabilityWhat 'going digital' with your marketing really looks like for a growing accounting firm

When he’s not travelling to speaking engagements or working at the Hinge headquarters, you’ll find Lee pursuing his interest in hot rods or watching movies with his wife, Candace. You can reach him here...http://www.hingemarketing.com (Website )https://www.linkedin.com/in/leefrederiksen (LinkedIn )https://twitter.com/leefrederiksen?lang=en (Twitter)