Vanessa Ugatti is the author of ‘True Worth’. She helps financial and legal professionals to create a solid foundation to take charge and get paid what they are worth confidently, while creating a healthier work-life balance. Shownotes:Why professional people sometimes struggle with being coached and taking on new ways of thinkingWhy professional development for accountants is a lifelong process that never really stopsThe downsides for accountants of not charging what they are worthWhat might lead an accountant to be resentful of their clientsThe need for a balance between low and high charge-out rates for accounting professionalsThe dangers of getting promoted in causing problems with what you chargeWhat leads some accountants to under-servicing or over-charging clientsWhy accounting firms are reluctant to get rid of those poor 'category D' clientsThe danger for accountants of underestimating fixed fee workWhat a garage servicing cars can teach accountants about scope creepThe proper definition of self-worth when it comes to pricing and accountantsHow a lack of self worth is similar to imposter syndrome which affects many professionalsHow to strike a balance between value pricing and time sheetsThe biggest problems accountants have when it comes to charging feesWhat leads accountants to underestimating their worth and undervalue themselvesThe one thing that keeps accountants stuck in old behaviors and ways of thinking

When she’s not working, Vanessa is a great believer in practising what she preaches so incorporates daily meditation and exercise into her schedule. In normal times, live music, restaurants and travel are also important ways for her to enjoy life. You can reach her here...http://www.thetrueworthexpert.com (Website)https://www.linkedin.com/in/vanessaugattitrueworthexpert/ (LinkedIn )https://twitter.com/trueworthexpert (Twitter)