Generations of Americans grew up with Consumer Reports, a magazine packed with usefulinformation for making smart purchases. CR is also a national nonprofit with a storied history, animportant mission, and a timely all to action. CR’s CEO, Marta Tellado, is out with a new book, "Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace." On this episode of Achieve Great Things, we’ll talk with Marta about challenges and dangers facing consumers in today’s hyper-connected marketplace—and the potential for building consumer power to create change.