Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead of changes and trends? Data. 

Today’s guest is Jonathan Silver from Affinity Solutions, a data intelligence platform with access to consumer data. Jonathan talks about how businesses need to collect data, know how to interpret that data, and turn it into action to succeed.

Some of the highlights of the show include:

• Affinity Solutions: Access to unique data around people’s purchasing habits
• Permission and Participation: Banks provide businesses with consumer data
• Business Benefits: Use data to build relationships and grow, retain market share
• Consumer Benefits: Use data to improve people’s lives to get what they want
• Shifts: COVID changes behavior with price sensitivity, personalized experiences
• Trends: Parallel reality where physical environments change with technologies
• Predictions: Colder weather will spike COVID cases, continue habit to buy online
• Data Types: Understand and adapt to consumer behavior with purchasing info
• Regulatory and Privacy Trends: Personal data cloud and operating system
• Survive and Thrive: Expand to include external data to redefine competition
• Insight into Action: Distinguishes successful businesses and drives returns
• Data Platform: Artificial intelligence/machine learning make directed decisions
• Downward to Upward: Use data-driven tools, dashboards during difficult times

Links:

• Jonathan Silver on LinkedIn
• Affinity Solutions
• Consumer Electronics Show (CES)
• Ben Sailer on LinkedIn
• CoSchedule

Quotes by Jonathan Silver:

“We have a ton of unique data around people’s purchasing habits.”

“Businesses build deeper relationships with consumers, with their customers and  prospects, so that they can grow and retain their market share.”

“(Parallel reality and personalized experiences) where physical environments are changing with these different technologies is going to become a norm.”

“The best predictor of future purchase behavior is what you’ve done in the past.”