Episode Notes and Resources:The topic on the episode of the Ad Victoriam “Salesforce Simplified” podcast is, well… Ad Victoriam Solutions! We’re celebrating our 10th anniversary in 2024, so we thought you might like to learn a little bit more

Salesforce Ben's Lucy Mazalon Talks Account Engagement (Pardot) vs. Marketing Cloud

Mar 13th, 2024 22m 7s

Episode Notes/Resources:In this episode of Ad Victoriam's Salesforce Simplified, we’re talking with Salesforce Ben’s Operations Director, Lucy Mazalon, about the differences between Salesforce’s Account Engagement (Pardot) and Marketing Cloud

You Build It and They Come Doesn't Work with CRM Adoption

Feb 14th, 2024 28m 49s

Episode Notes and Resources:In this episode of Salesforce Simplified, we’re talking with Michael Hudlow, a leader in business transformation and corporate innovation - and an expert on the topic of CRMs - about common, but not always obvious,

Highlights from the Salesforce Spring '24 Release

Jan 18th, 2024 12m 6s

Episode Notes/Resources:In this episode of Salesforce Simplified we’re talking with Salesforce Ben’s Courses & Community Director Christine Marshall about some of her favorite new features inside Salesforce’s Spring ‘24 Release. In addition

The Role AI & GPT Play in Today's B2B Marketing

Dec 6th, 2023 40m 36s

Episode Notes & Resources:On this episode we’re welcoming back to the Salesforce Simplified podcast Vende Digital CEO & Chief Strategist Paul Slack to talk about the relationship between AI and marketing, what we saw and worked in 2023 (and w

Todays Data, Digital and AI Challenges with Chris Hood

Nov 1st, 2023 35m 48s

Episode Notes/Resources:On this episode of “Salesforce Simplified,” our topics will focus on current data, digital and AI challenges and how to stay ahead of them. Our guest, Chris Hood, is an expert in those areas.Bio: Chris Hood is a digi

What Every Business Needs to Know About AI & GPT

Oct 3rd, 2023 32m 17s

Episode Notes/Resources:In this episode of “Salesforce Simplified” we’re speaking with Catalytics Founder/Managing Partner Frank Mendoza about everything a business needs to know about AI.Frank Mendoza on LinkedIn: https://tinyurl.com/34jj

Highlights From the Salesforce Winter '24 Release

Sep 5th, 2023 15m 59s

Episode Notes/Resources:In this episode of “Salesforce Simplified,” we’re talking with Salesforce Ben’s Courses & Community Director Christine Marshall about some of her favorite new features inside Salesforce’s Winter '24 Release that includ

Integrating Digital Technology Into The Sales Process

Aug 2nd, 2023 18m 15s

Episode Notes/Resources:In this episode of “Salesforce Simplified” we’re talking with Carve Consulting Co-Founder Erik Nelson about integrating digital technology into the sales process.Erik Nelson on LinkedIn: https://bit.ly/40YNgfLCarv

The State Of B2B Marketing Today with Chris Walker

Jul 5th, 2023 26m 17s

Episode Notes:In this episode, we're talking with Refine Labs CEO Chris Walker about the state of B2B marketing today. Chris also offers numerous tips for B2B marketers, too.Chris Walker on LinkedIn:https://www.linkedin.com/in/chriswalker

Game Changing Product Information Management Inside Salesforce

Jun 13th, 2023 26m 1s

Episode Notes:On this episode of the “Salesforce Simplified” podcast, the topic is Product Information Management - PIM for short - what it is, how it can help companies, and how it can be implemented in Salesforce® systems. Our guest to ta

Highlights From the Salesforce Summer '23 Release

May 10th, 2023 15m 11s

Episode Notes/Resources:In this episode of "Salesforce Simplified," we’re talking with Salesforce Ben’s Courses & Community Director Christine Marshall about some of her favorite new features inside Salesforce’s Summer ‘23 Release. In addit

Meet Ike Wagh: Salesforce Content Creator

Apr 5th, 2023 14m 12s

Episode Notes/Resources:In this episode of “Salesforce Simplified” we’re talking with Independent Salesforce Content Creator Ike Wagh about the amazing, creative, and oftentimes funny independent Salesforce-centered content that he creates.

What to Know When Migrating Data to Salesforce from a Legacy System

Mar 8th, 2023 13m 48s

Episode NotesIn this episode, we're talking with Salesforce Lead Technical Architect Richard MacDonald about migrating from a legacy system to a Salesforce solution.Richard MacDonald on LinkedIn:https://bit.ly/3T5FvCkResources:Salesfor

Working at the Speed of Slack

Feb 8th, 2023 21m 16s

Episode Notes/Resources:In this episode of “Salesforce Simplified” we’re talking with Slack Senior Solutions Engineer Aditi Chaturvedi about the great features inside Slack, the messaging app for business.Aditi Chaturvedi on LinkedIn: http

Highlights from the Salesforce Spring '23 Release w/Salesforce Ben's Christine Marshall

Jan 11th, 2023 11m 34s

Episode Notes/Resources:In this episode of "Salesforce Simplified" we’re talking with Salesforce Ben’s Courses & Community Director Christine Marshall about some of her favorite new features inside Salesforce’s Spring ‘23 Release. In additi

Sales & Marketing, SEO, and Social Media Tips for B2B Marketers

Dec 15th, 2022 28m 15s

Episode Notes & Resources:On this episode we’re welcoming back to the “Salesforce Simplified” podcast Vende Digital CEO & Chief Strategist Paul Slack to talk about about B2B Marketing trends we saw - and worked well - across marketing strateg

Top Field Service KPIs Impacted by Field Service Cloud

Nov 16th, 2022 22m 15s

Episode Notes/Resources:In this episode of "Salesforce Simplified," we’re talking with Salesforce Senior Solutions Engineer George Higgins about Salesforce Field Service Automation.Salesforce Service Cloud: https://bit.ly/36YAxRcSalesfor

Maximizing Salesforce for Sales Teams

Sep 23rd, 2022 19m 37s

Episode Notes/Resources:On this episode of “Salesforce Simplified,” the topic is “Maximizing Salesforce for Sales Teams,” and our guest is HexArmor’s Director of Sales, Geno Lechuga.HexArmor: https://www.hexarmor.com/Geno Lechuga on Link

Replace Repetitive Processes and Tasks with MuleSoft RPA

Sep 16th, 2022 14m 49s

Episode Notes/Resources:On this episode of "Salesforce Simplified," we’ve invited MuleSoft® Account Executive, Wes Disher, to talk about an exciting new offering at MuleSoft, Robotic Process Automation™ (RPA).Robotic Process Automation (RPA

Highlights from the Salesforce Winter '23 Release

Sep 7th, 2022 18m 16s

Episode Notes/Resources:On this episode of Ad Victoriam’s “Salesforce Simplified” podcast, we’re taking a look at six new standout features in the Salesforce Winter ‘23 Release, which includes updates to Einstein Analytics, Commerce Cloud, Dy

Enhancing Customer Experience Through Digital Transformation

Aug 11th, 2022 26m 46s

Episode Notes:On this episode of “Salesforce Simplified,” we speak with Nick Glimsdahl, who is the Director of Contact Center Solutions at VDS, a company that helps companies improve contact center operations. He's also a speaker on Customer

Listen to What Salesforce Managed Services Can Do For You

Aug 5th, 2022 17m 11s

Episode Notes/Resources:On this episode of “Salesforce Simplified,” the topic is “Managed Services Programs,” and our guest is AdVic’s Director of Managed Services, Joel Cajigas.AdVic Provides a Managed Services Solution: https://bit.ly/31

Manufacturer Transforms Customer and Team Member Experience with Salesforce

Jun 20th, 2022 10m 54s

On this episode of “Salesforce Simplified,” we’re speaking with Chip Boeneke, VP of Information Technology at Residential Elevators, about digital experiences within the manufacturing industry, and in particular, his company’s recent digital t

Scale Quickly, Connect with Customers, Manage Multiple Brands with Salesforce Commerce

Jun 13th, 2022 16m 5s

In this episode of "Salesforce Simplified," we take a deep dive inside Salesforce’s Commerce Cloud™ with the help of AdVic’s Senior Vice President of Commerce, Aaron Hutten.Episode Notes:Commerce Cloud - Unifying the Buying Experience Acros