Apples latest announcement means that they are starting to switch iPhone users from opt-out to opt-in tracking. In this episode Adam and Simon discuss the implications this has on Facebook Ads and why Apple is making this change. Is this the start of a wider trend to restrict user tracking? If so then how will Facebook's business survive? How will small businesses run Ads?  If you run Facebook Ads will this affect you? Does this mean they no longer work? What should I do instead? How can I spread the risk? All these questions answered in this episode.

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