B Corp's are "companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability." So does that mean you need to be a B Corp? How do you become a B Corp? In this episode, Adam + Simon an

How to grow a profitable business

Aug 16th, 2022 15m 28s

Despite the doom and gloom about a recession and inflation on the rise, this is a great time to be doing marketing. Putting time and effort in now will help you grow a more profitable business. In this episode, Adam + Simon discuss how you c

Google Analytics is closing - so whats next?

Aug 9th, 2022 15m 36s

Google Analytics is closing - which might be a surprise for some. With so many businesses relying on the data and insight that it provides, many will be left asking why, and what next? In this episode, Adam + Simon discuss why Google is closin

No more cookies - the end of the tracking economy

Aug 2nd, 2022 13m 3s

Tracking cookies are everyone's least favourite type of cookie.So they're being phased out. If you run Paid Ads (Facebook or Google) this is going to change the way your Ads work and the amount you pay.This change also means the end of the tr

What does sustainability mean for my business?

Jul 26th, 2022 13m 11s

Adam and Simon talk about the decisions you make in key areas of your business can have a big impact on your sustainability. So even if you're not intentionally thinking about sustainability while making them, they still have an impact.

What is ethical marketing?

Jul 14th, 2022 17m 46s

In the first episode of a new series, Adam and Simon discuss an increasingly common trend and ask, what is ethical marketing? Connect with us on LinkedIn: https://www.linkedin.com/in/adambastock/ https://www.linkedin.com/in/simon-batchelar/

What's the environmental impact of ecommerce packaging?

Jul 14th, 2022 21m 52s

In this episode, Adam+Simon discuss the environmental impact of e-commerce packaging. They look at why reducing rather than replacing is often an unexpected way to reduce the negative impact of your packaging. Adam explains how some common misc

What is greenwashing?

Jul 14th, 2022 17m 4s

In this episode, Adam+Simon discuss the term greenwashing. We start off by asking "what is greenwashing? We discuss how you can avoid it, how to spot when someone else is doing it and what it means for your business in the future. We also disc

When is the right time to use Paid Ads?

Jul 12th, 2021 9m 21s

When is the right time to use Paid Ads (Google, Facebook and Instagram Ads) if you have a new business, product or service? Many small business owners reach for Paid Ads to try and increase sales. They think that if something isn't selling then

What happened to Clubhouse?

Jul 5th, 2021 13m 58s

After the hype of Clubhouse has died down what has happened to the must-have social audio App? Did they waste a great opportunity? Why did they not release an Android App? What have the other big social networks done in response? Is there still

Why you shouldn't make content for SEO

Jun 21st, 2021 10m 38s

In this episode Adam + Simon explain why you shouldn't be making content just for SEO, you should be focusing on the user and where they are in the user journey. The user journey consists of 4 stages awareness, consideration evaluation and purc

How to get better clients by doubling your prices

Jun 14th, 2021 13m 36s

When you're running a service-based business it is often hard to work out how much to charge. In this weeks episode, Adam + Simon discuss how doubling your prices can attack better clients. They look at how thinking about what you charge in rel

What have we learned from making 50 podcast episodes?

Jun 1st, 2021 10m 27s

It's the 50th episode of Adam + Simon Bullshit Busters! In this special episode, we reflect on what we've learned making these episodes, how we grew our audience and what the biggest benefit has been. We share some tools, time-saving tips and

RankMath vs Yoast SEO WordPress SEO plugins

May 17th, 2021 12m 57s

Which WordPress SEO plugin is better, RankMath or Yoast SEO? In this episode, Adam + Simon run through what makes these plugins the same and different and explain why you should choose one over the other. Yoast SEO plugin has been around almo

Why email unsubscribes are a good thing

May 10th, 2021 10m 46s

When people unsubscribe from your email list they're telling you that it's not for them, which is a good thing! In this weeks episode, Adam + Simon discuss how people leaving the list can save you money and increase your open rates. What on fir

Why it's time to move on from Google Analytics

May 4th, 2021 10m 33s

As we move away from detailed user tracking towards a privacy-first web the role of Google Analytics is changing and it is going to start to become less and less relevant for small business owners. In this episode, Adam + Simon explain the chan

Do lead magnets work?

Apr 26th, 2021 8m 24s

Lead magnets are a great way to capture new leads details on your website, but do they work? In this episode, Adam + Simon discuss why lead magnets have a bad reputation and how you can make them work for your business. What can you offer to pr

How to grow your email list

Apr 19th, 2021 8m 29s

How do you get more people to join your mailing list? This is the question we get asked a lot in this episode Adam + Simon discuss what methods you can use to get more people to join the list and what content you can send them to make that expe

Why making more content doesn't help SEO

Apr 12th, 2021 8m 52s

Simply making more content doesn't help SEO, especially if you repeat your keywords and key phrases over and over. In this episode, Adam + Simon discuss why making more content can harm rather than help your SEO. They also explain how you can m

How to get more people to watch your videos

Apr 7th, 2021 8m 14s

Do you want more people to watch your videos? Do you want your videos to get discovered by a wider audience? We hear this a lot. In this episode, Adam + Simon discuss how you can get more people to watch your videos and share their 2 tips on ho

Why you should stop using a contact form

Mar 29th, 2021 13m 24s

You don't need a contact form on your website. They were big in the '00s but things have moved on. Contact forms are great if you love spam and low-quality leads. If you prefer qualified leads who make better customers then there are better opt

How much should I spend on a new customer?

Mar 22nd, 2021 13m 19s

Every business needs to invest in getting new customers. This investment is usually made in marketing, advertising and PR. So how much should you spend? What is a good way to work out if your spending enough, or too much? In this episode Adam

Should I do my own marketing?

Mar 15th, 2021 18m 2s

Should you be doing your own marketing or should you outsource it? We get asked this question a lot. In this episode, Adam + Simon discuss when is the right time to be outsourcing your marketing and what you need to consider before you hire som

Does having a social media profile help with SEO?

Mar 8th, 2021 11m 34s

Social media profiles often contain links back to your website, so do these help with SEO? In this episode, Adam + Simon discuss the impact these links have on SEO and how you can use them effectively. Learn more and connect at adamandsimon.c

What is the difference between new and returning visitors?

Mar 1st, 2021 12m 3s

Your website will get two different types of visitors, new and returning. In this episode, Adam + Simon discuss the difference between them and what you can do with this data to make your website convert more and make your marketing even more e