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Adam and Simon Bullshit Busters

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A weekly Business and Marketing podcast
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Episodes of Adam and Simon Bullshit Busters

When is the right time to use Paid Ads (Google, Facebook and Instagram Ads) if you have a new business, product or service? Many small business owners reach for Paid Ads to try and increase sales. They think that if something isn't selling then
After the hype of Clubhouse has died down what has happened to the must-have social audio App? Did they waste a great opportunity? Why did they not release an Android App? What have the other big social networks done in response? Is there still
In this episode Adam + Simon explain why you shouldn't be making content just for SEO, you should be focusing on the user and where they are in the user journey. The user journey consists of 4 stages awareness, consideration evaluation and purc
When you're running a service-based business it is often hard to work out how much to charge. In this weeks episode, Adam + Simon discuss how doubling your prices can attack better clients. They look at how thinking about what you charge in rel
It's the 50th episode of Adam + Simon Bullshit Busters! In this special episode, we reflect on what we've learned making these episodes, how we grew our audience and what the biggest benefit has been.  We share some tools, time-saving tips and
Which WordPress SEO plugin is better, RankMath or Yoast SEO? In this episode, Adam + Simon run through what makes these plugins the same and different and explain why you should choose one over the other.   Yoast SEO plugin has been around almo
When people unsubscribe from your email list they're telling you that it's not for them, which is a good thing! In this weeks episode, Adam + Simon discuss how people leaving the list can save you money and increase your open rates. What on fir
As we move away from detailed user tracking towards a privacy-first web the role of Google Analytics is changing and it is going to start to become less and less relevant for small business owners. In this episode, Adam + Simon explain the chan
Lead magnets are a great way to capture new leads details on your website, but do they work? In this episode, Adam + Simon discuss why lead magnets have a bad reputation and how you can make them work for your business. What can you offer to pr
How do you get more people to join your mailing list? This is the question we get asked a lot in this episode Adam + Simon discuss what methods you can use to get more people to join the list and what content you can send them to make that expe
Simply making more content doesn't help SEO, especially if you repeat your keywords and key phrases over and over. In this episode, Adam + Simon discuss why making more content can harm rather than help your SEO. They also explain how you can m
Do you want more people to watch your videos? Do you want your videos to get discovered by a wider audience? We hear this a lot. In this episode, Adam + Simon discuss how you can get more people to watch your videos and share their 2 tips on ho
You don't need a contact form on your website. They were big in the '00s but things have moved on. Contact forms are great if you love spam and low-quality leads. If you prefer qualified leads who make better customers then there are better opt
Every business needs to invest in getting new customers. This investment is usually made in marketing, advertising and PR. So how much should you spend? What is a good way to work out if your spending enough, or too much?  In this episode Adam
Should you be doing your own marketing or should you outsource it? We get asked this question a lot. In this episode, Adam + Simon discuss when is the right time to be outsourcing your marketing and what you need to consider before you hire som
Social media profiles often contain links back to your website, so do these help with SEO? In this episode, Adam + Simon discuss the impact these links have on SEO and how you can use them effectively.   Learn more and connect at adamandsimon.c
Your website will get two different types of visitors, new and returning. In this episode, Adam + Simon discuss the difference between them and what you can do with this data to make your website convert more and make your marketing even more e
People use your website differently if they're on the mobile or their computer. If you haven't considered what your visitors are trying to achieve on each device your website could be putting them off and sending them to your competition! In th
In this episode, Adam + Simon discuss how you can see what words people use to find your website, and how this can help your marketing.  When people type a search query into Google some of them will end up at your website, and using a simple re
The only way to answer this question is to measure when it generates or starts a new sale. How can you measure when someone places an order or fills in a lead gen form on your website? In episode 2 of this 5 part series, Adam and Simon discuss
This is the first episode of a special 5 part series to help you measure your website success. Adam and Simon run through their top 5 metrics to help you measure how effectively your website is working for you. Subscribe to get a notification w
Website popups seem to be growing in popularity, but do they work or just infuriate visitors? In this episode, Adam and Simon discuss the reasons popups are popular, how they are used badly, why they cost businesses so much money in lost profit
Apples latest announcement means that they are starting to switch iPhone users from opt-out to opt-in tracking. In this episode Adam and Simon discuss the implications this has on Facebook Ads and why Apple is making this change. Is this the st
In this episode, Adam and Simon discuss their top 3 ways you can get more traffic to your website. They discuss how to get more of the traffic you want, why and how best to invest in content and why sharing your content is a crucial part of the
In this bonus episode, Adam and Simon reflect on 2020, what's worked and what hasn't gone so well. They discuss their challenges, learnings and look forward into 2021 and what their focus will be.  Thank you for joining us during this rollercoa
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