Travis and Kevin talk with Kluster Intelligence’s Co-Founder and Chief Commercial Officer, Rory Brown, about defining sales effectiveness, what makes a great sales team, how to enable consistent revenue growth, and more.What makes a great sales teamThe period of time that you live in- we generally live in the current period and it’s not until the end of that one that we start to look at next month or next quarterGreat sales teams look into the future and figure out what they need to do now for the next period to make that period also healthy Not happening because we come into a quarter or month relaxed because close days are way off and they wait until the end The dream is to have a straight diagonal line of revenue from day 1 to day 31 or day 90“Good sales teams constantly consider if they are in a strong position today for next quarter.”VolumeSpeedSizeEfficiency The four metrics around revenue that allow you to recognize if you have a process or a performance problem or a mixture “The current trend is that salespeople are basically becoming mini-marketers.”“I think we need to be conscious that when we’re putting our ideas and content out into the business marketplace that it provides value and is useful for people, and it's truthful as well.”Future sales innovation:Travis King: LinkedInKevin Mulrane: LinkedInRory Brown LinkedInRory Brown EmailRory Brown Twitter