Episode 1 – Browser VS Apps… FIGHT!!!
Welcome to the Tablet Advertising Professionals Podcast!
Tablet Advertising Professionals is a group dedicated to all things that have to do with tablet advertising. We’re here to guide you in making your advertising and marketing choices, and in making your brand stand out.
And now for Episode 1, we’ll be talking about tablet advertising. Whether it’s for iPad or android devices, whether it is app or browser based, we’ll cover them to ensure that you get the most information you need in making your business decisions.
We have seen in the past years how the tablet’s market has grown. And looking at the numbers, we now know that they do really matter. It’s all about where the marketing dollar should go, and where the advertising dollars should be as well.
And we now get a clear comparison between Apps versus tablet browser. And why they do matter in advertising.
Customers nowadays want more interactive ads. They want to be more involved. And we are all witnesses to the growth of iPhones, iPads and android devices.
And since Flash doesn’t work on these devices, we’ve seen a decline in its use. Conversely, HTML5, which is cross-platform compatible, enjoys increased popularity.
Annual tablet sales are on a steady rise. And annually, we’ve seen growth that could potentially bring tablet sales to 300 million by 2015.
Statistics show that more than 46% of iPad owners are now actually using their iPads as their primary computer, and they are more satisfied with iPads than any other tablets.
Interestingly, most iPad owners live in households with an income of $100,000 or more. That says a lot about the tablet demographic.
When it comes to advertising, display ads are no longer as attractive. Users want more action. They want to be more engaged. And interactivity is now playing a big role when it comes to advertising.
It’s not about advertisers giving their sales pitch anymore, we now have more engaged users who also want a piece of the action.
Let’s look at the pros of advertising in Apps.
Here’s a sneak peek. It’s faster. We can gain access to native device features, and it’s so simple to use. But then all the information is isolated making searches difficult to track.
With advertising via tablet browser, you can get easily connected and it works across all platforms. But then again, it can be potentially slow, less “sexy” and there’s a lack in quality control.
It is interesting to note that 60% of tablet users get their news from browser VS 23% from apps.
At the end of the day, what matters most is whether a great user experience was achieved.
For next week’s podcast, get ready to learn more about Tablet Engagement Metrics,the tips and tricks on how to build engaging ads, and we’ll present a case study that will bring us to the pros and cons of using a tablet or a desktop.
Subscribe to our podcast, and you’ll get tons of ideas on building social engagements that really bring in results!
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