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AdTouch » Tablet Advertising Professionals

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A community dedicated to tablet advertising news, information and more.

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Recent Episodes

iPad Mini and the Tablet PC Market | Episode 4
Topics for this episode: 1.Tablet PC Market (Including the new iPad Mini) 2.iOS vs Androids 3.Cross Platform Ads Tablet Marketing Device There are many different manufacturers. You need to know which ones you have to pay attention to and which ones you can ignore. iOS vs Androids Tablets have operating systems and there are two main players.  There could be changes now that Microsoft has entered the market. Cross Platform Ads You have to ask if you should build an ad for every different single device or if you should consider focusing on an ad that works on a browser that is cross platform compatible and works on all devices, including smartphones and desktops. Among the tablet manufacturers, there are several major players involved.  These are Apple, Google, Samsung, Amazon, and Barnes and Noble.  These 5 manufacturers have both iOS and Android operating systems and Apple is #1, Samsung is #2, Amazon is #3, Asus is #4, and Barnes and Noble is #5.  This was taken from a chart where the study was created prior to the release of Windows Surface and Google’s Nexus 7 in the market.  When the information gets updated, there could be a lot of changes.  Next year could reflect a new list which does not include Barnes and Noble.  Windows or Google tablet could become part of the 2013 list of Top 5 manufacturers. The study has displayed a chart wherein Apple had the lion share at 64%.  The rest of them are spread out and this is 2012 year to date. Introducing the iPad Mini This is a new product introduced. Its screen size is 7.9 inch diagonal. This is 35% larger than the Kindle Fire which has a 7 inch screen.  The resolution is okay.  You got all the apps and everything runs the same way. What does this mean for tablet advertising?  We have to look at the way people consume data in different devices. iOS vs Android In 2011, there was another study about Tablet Ownership by Brand.  Here, Apple had over 80% of the tablet market, while Android had 15%. The rest was dispersed to other manufacturers. In 2012, Apple is down to 52% while Android exploded to 48%.  By next year, there is a prediction that Android will overtake the iPad in the market share. The right question to ask the advertisers is this:  What are the people consuming and where are they consuming it?  A large number of Androids may proliferate in the market, but we need to know if the people are consuming the content or if they are looking at the ads? Recent findings show that 91% of tablet web traffic share come from the iPad.  So even the operating system on tablets is about 50-50 split between Apple and Android devices, there is a higher traffic for the web, and if you are building ads, it will pay to consider this. Cross Platform Ads It will be best to build an ad that works on all these devices instead of having to create one specifically for each device. HTML5 unit This is cross platform compatible. You develop it for one, it works on everything. Apple’s market is decreasing but we have to note that the quality of traffic and engagement is still much higher on Apple devices. Next week we will talk about tablets as mobile; iPhone vs iPad, and Mobile Browsers and how it affects tablet advertising. We have more to offer, so subscribe to our podcast for a continuing series of topics that discuss what’s happening in the market and the right devices to use that bring in quality results. View the slide: The post iPad Mini and the Tablet PC Market | Episode 4 appeared first on AdTouch » Tablet Advertising Professionals.
Tablet Advertising 101 | Episode 1
Episode 1 – Browser VS Apps… FIGHT!!! Welcome to the Tablet Advertising Professionals Podcast! Tablet Advertising Professionals is a group dedicated to all things that have to do with tablet advertising.  We’re here to guide you in making your advertising and marketing choices, and in making your brand stand out. And now for Episode 1, we’ll be talking about tablet advertising.  Whether it’s for iPad or android devices, whether it is app or browser based, we’ll cover them to ensure that you get the most information you need in making your business decisions. We have seen in the past years how the tablet’s market has grown.  And looking at the numbers, we now know that they do really matter.  It’s all about where the marketing dollar should go, and where the advertising dollars should be as well. And we now get a clear comparison between Apps versus tablet browser.  And why they do matter in advertising. Customers nowadays want more interactive ads.  They want to be more involved.  And we are all witnesses to the growth of iPhones, iPads and android devices. And since Flash doesn’t work on these devices, we’ve seen a decline in its use.  Conversely, HTML5, which is cross-platform compatible, enjoys increased popularity. Annual tablet sales are on a steady rise.  And annually, we’ve seen growth that could potentially bring tablet sales to 300 million by 2015. Statistics show that more than 46% of iPad owners are now actually using their iPads as their primary computer, and they are more satisfied with iPads than any other tablets. Interestingly, most iPad owners live in households with an income of $100,000 or more.  That says a lot about the tablet demographic. When it comes to advertising, display ads are no longer as attractive.  Users want more action.  They want to be more engaged.  And interactivity is now playing a big role when it comes to advertising. It’s not about advertisers giving their sales pitch anymore, we now have more engaged users who also want a piece of the action. Let’s look at the pros of advertising in Apps. Here’s a sneak peek.  It’s faster.  We can gain access to native device features, and it’s so simple to use.  But then all the information is isolated making searches difficult to track. With advertising via tablet browser, you can get easily connected and it works across all platforms.  But then again, it can be potentially slow, less “sexy” and there’s a lack in quality control. It is interesting to note that 60% of tablet users get their news from browser VS 23% from apps. At the end of the day, what matters most is whether a great user experience was achieved. For next week’s podcast, get ready to learn more about Tablet Engagement Metrics,the tips and tricks on how to build engaging ads, and we’ll present a case study that will bring us to the pros and cons of using a tablet or a desktop. Subscribe to our podcast, and you’ll get tons of ideas on building social engagements that really bring in results! View the Video View the Slides The post Tablet Advertising 101 | Episode 1 appeared first on AdTouch » Tablet Advertising Professionals.
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Podcast Details
Started
Nov 10th, 2012
Latest Episode
Dec 3rd, 2012
Release Period
Daily
No. of Episodes
6
Avg. Episode Length
12 minutes

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