Tracy Playle is the CEO and Founder of Pickle Jar Communications, Inc. and Utterly Content. She's one of the leading voices on the planet when it comes to content marketing, social media, and storytelling in higher education. A frequent speaker at conferences both in Europe and the U.S., Tracy’s approach to helping universities develop their voice and tone across digital platforms is truly visionary. She’s got a great career story too that includes an entrepreneurial spirit and a passion for helping her clients in the U.K.