Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast GuestA podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, frie

How To Get More Advertising Agency New Business Leads. | EP: 41

Feb 24th, 2021 33m 54s

Steve Ratti And The Ratti Report - Advertising Agency New Business Leads Served Up DailyAs Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable

Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom | EP: 40

Dec 1st, 2020 40m 29s

Patrick Renvoisé of Sales Brain On How To Manage A Brain On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scien

Virtual Pitching #3 - How To Control A Very Important Large Meeting. Yes, You Can Do It. | EP: 39

Nov 18th, 2020 29m 26s

True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- VirtuallyNo way we are going to be able to do a retreat online. Impossible. Right? Wrong.Elicia tells y'all how to guide a group that needs to get aligned, to meet their

Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38

Nov 9th, 2020 25m 45s

An Advertising Agency CEO On How To Win A Virtual PitchLinda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + inter

How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37

Oct 29th, 2020 1h 5m

The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have d

GO: Listen To The Smartest Person In Advertising. | EP: 36

Oct 22nd, 2020 43m 16s

OK, The Smartest? Well, This Is, In Fact, Arguably The Truth. And, Michael Moszynski Does Have An English Accent To Boot.Michael and his Creative Director business partner Alan Jarvie built what is arguably the world's greatest global ad age

Hi. This Is Your Bank. Give Me Your Account Number and Password | EP: 35

Oct 10th, 2020 37m 1s

Malvertising Is Hijacking Your User Experience And The Advertising World. "Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how about sending us your

How To Build A More Profitable Advertising & Digital Agency. | EP: 34

Oct 6th, 2020 42m 34s

Michael Farmer... The Man Who Drives Advertising Agency ProfitabilityWant to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows.Michael is

How To Sell Your Digital Or Advertising Agency | EP: 33

Sep 24th, 2020 35m 59s

Sooner Or Later You Will Sell Or Buy A Digital Or Advertising AgencyAdvertising Stories delivers the how-to sell and buy. Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized marketing services and media

The In House Advertising Agency - A Good Idea? | EP: 32

Sep 17th, 2020 36m 45s

What Is Up With The In House Agency?Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and content development and

A Most Experienced Executive Creative Director | EP: 31

Sep 11th, 2020 37m 18s

Most Experienced ECD? OK, One Of Them,Of course, you can argue with my description of Patrick (Pat) Peduto. But go ahead and argue with the following...ECD on accounts like Burger King, Toyota, AT&T, Nabisco. See the list at the bottom.Author o

The Art & Science Of Smart M&A | EP: 30

Aug 31st, 2020 30m 5s

M&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special BusinessI've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions is both an artist and a

A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29

Aug 25th, 2020 42m 52s

Brilliant, Actionable Thinking From A leading Advertising Agency Search ConsultantI had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatc

Wil Power | The Most Powerful Man In African American Marketing | EP: 28

Aug 19th, 2020 19m 32s

Totally Unignorable African-American Ad Agency. L.A. Style.Wil Shelton runs L.A.'s Wil Power Integrated Marketing, a major force in African-American advertising and marketing. Here is just one not-ordinary thing that they do:"Wil Power Integrat

Kamala Harris Could Not Get A Job In Advertising | EP: 27

Aug 12th, 2020 19m 11s

Who better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American ma

Expert Advice On How To Grow Your Marketing & Advertising Agency | EP: 26

Aug 9th, 2020 29m 37s

So, You Want To Grow Your Advertising Agency - Much Faster.This just might be one of the smarter interviews about how to grow your business I've listened to (and I am less than 1/2 of the conversation). I interview Joe Koufman of Setup an Atlan

Should You Podcast? Critical Podcasting Information From Podnews | EP: 25

Aug 9th, 2020 2m 55s

Podcasting News - Some Go or No Go Podcast Information.Hi, I am Sara, Peter's AI assistant. I want to share some podcasting information from Podnews, the leading podcast news resource, and its author James Cridland.Critical questions you should

Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24

Aug 5th, 2020 24m 50s

Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense.The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversi

Advertising and Marketing School | Find That Groovy Life After Advertising | EP: 23

Aug 3rd, 2020 2m 40s

Is There Life After Advertising? Yes. Many.Here are some thought starters to get those next stage juices flowing.Head over here to read how Tim Ferris and Noah Kagan think that you can start a million-dollar business. LOL, yes this weekend. Wan

Michaela Alexis | Learn From A LinkedIn Trainer And Her Over 170,000 Connections | EP: 22

Jul 30th, 2020 32m 41s

Michaela Alexis Millennial LinkedIn Trainer and Coach + Espresso Fuelled LinkedIn Learning Instructor + Helping Businesses and Audiences Shine on LinkedIn + Solopreneur = A Super Star LinkedIn coach and guide, even Guru.Oh, and those K-Swiss sn

Priscilla McKinney | How To Market Your Podcast | EP: 021

Jul 27th, 2020 42m 27s

Priscilla McKinney is the CEO of Little Bird Marketing and the host of the popular Ponderings From The Perch podcast. Priscilla is a podcasting veteran who gets it.Hear how Pricilla built a podcast program based on having clear business objecti

Advertising And Marketing School | Google Page Speed Tests | EP: 20

Jul 26th, 2020 2m 37s

Test Your Website Page Speed. Fast Is Good.Here are three tools. There will be more tools and tips coming in Advertising Stories' new section 'advertising and marketing school.'Google PageSpeed Insights. Google’s Mobile-Friendly Test. If you ar

Cathy Taylor | How GM's Chevrolet Tahoe Failed At Consumer Generated Media | EP: 19

Jul 24th, 2020 16m 7s

Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chev

Cathy Taylor | Back In 2006 An ADWEEK Editor About How Google Had Plans To Dominate The Advertising World | EP: 18

Jul 21st, 2020 15m 18s

Cathy Taylor Predicted The Future Of Google Advertising In This 2006 Podcast Interview.She was right.Cathy talks about the digital ad world as it was in 2006. Do you think that you know where Google came from? Think again.Cathy has been a write