Podcasts keep growing in popularity and many advisors intuitively sense the power of the platform, but few understand how to start their own and what things they need to think about in order to make it successful. Ben Krueger is a podcast strategist and founder of Cashflow Podcasting. In this conversation with Ellen Rogin, Ben provides an overview of what podcasting is and why it can be such a powerful tool for advisors to connect with prospects. If you've ever thought about starting your own podcast, Ben's advice will help you get a sound strategy in place so that you can get tangible results.