Robert Patin
Agency BlueprintEpisodes
Episodes of Agency Blueprint
Mark All
What drives your agency forward—financial success or something deeper? Is your passion visible in your work? Aligning impact, purpose, and mission in your agency work is a key pillar that will support you in good and challenging times. In this
Are you struggling to streamline client communication and content collaboration in your agency? Having clear communication, building trust, and optimizing workflows are some strategies that can help streamline day-to-day operations and manage c
How do you handle price objections in your sales conversations? Mastering the art of addressing pricing concerns while safeguarding your profitability is essential whether you’re just starting or have years of experience. In this episode of The
What if you reimagined your funnel from one with a wide top and a narrow bottom to one with small openings at both ends and a substantial middle? The middle section of a funnel is where most leads reside and hold untapped potential. So, how ca
What happens when a substantial portion of your agency’s income comes from just a handful of clients? Revenue concentration poses significant risks, especially if a major client leaves or market conditions change. In this episode of The Agency
Are you afraid of the risk of being replaced by AI as a creative? What if you learned that AI is far from replacing creativity and can instead be leveraged to enhance your work? The inherent AI predictability means it can assist with routine ta
Are you making accurate financial projections and budgets to guide your business toward sustainable growth? Agency owners often overlook or avoid their financials, but understanding and managing these numbers is essential for long-term success
Do you show up authentically? What does it mean to be truly authentic in business? How can you ensure your actions reflect your deepest values? When you align authentically with your values, you find renewed energy for growth and other aspects
How often do you question the options in front of you and seek out creative solutions? By challenging the status quo and choosing 'Option C ', you can unlock your true potential and lead to a more fulfilling life. In this episode of The Agency
Are you focusing on the right financial strategies to benefit your agency? How do you mitigate financial risks and secure financial stability? A lack of financial planning can negatively impact your agency’s success. An agency generating revenu
Is selling your agency the right move for you? What personal goals and circumstances might influence your decision? Your unique goals and circumstances should influence the decision to sell your agency or hand it over to a successor. In this e
What are your marketing and lead generation strategies? Where are you concentrating your marketing efforts? A well-balanced marketing and lead generation approach will help you manage resources effectively, build a sustainable pipeline, and ste
What strategies can you implement to guarantee your clients choose to stay and grow with your agency? It is easier, cheaper, and more profitable to retain a client than to find a new one; ensuring your clients feel valued and understood from th
Do you know that a well-crafted contract can transform your creative agency's success? There’s a clear difference between good and bad contracts for creative agencies. A well-drafted contract has customized legal agreements to mitigate risk and
Did you know that providing social proof can significantly boost your conversion rate in marketing and sales strategies? Clients’ case studies and testimonials are powerful tools in your sales and marketing efforts. But how do you effectively u
How do you approach mentoring and investing in your team? If you want to grow and be better, you have to invest in your team. Your team is your pathway to a successful business – they are your product, service, and the core of your agency. In
What are you doing to show others that women can lead without being labeled a certain way? Women who lean into their strength and tap into what matters when leading achieve success and bring about much-needed change. In this episode of The Age
How can you help your ideal client make the best possible choice they can for themselves during the sales process? Your responsibility as a salesperson in your agency is to have your prospective clients make the best possible decision they can,
Do you present yourself authentically during sales? Unlike presenting your curative version, authenticity will bring out the real you and attract the people you want to work with. In this episode of The Agency Blueprint, we discuss what makes
Is your agency news newsworthy? How interesting, immersive, compelling, and targeted is your news to give you results? Making your agency newsworthy takes expertise and an understanding of what works for you and your goals. In this episode of T
Do you listen to your internal monologue? What stories do you tell yourself, and how are they impacting you? It’s so easy to get in your own way and tell yourself stories that distract and stagnate your growth. In this episode of The Agency B
What are the existing issues that you have in your agency today? How are they preventing you from reaching the next stage of your growth? In this episode of The Agency Blueprint, I explain how rapid growth can be achieved with the right structu
Are your decisions guiding you to where you want to take your business? As an agency owner, you should focus your decisions on data to increase revenue, improve profits, and ultimately improve cash flow. In this episode of The Agency Blueprint
What is the productization of agency services, and how can it be done? Productization can be defined as solving a problem you know people have, following a similar identical process for each client. The easiest transition to productization is w
Where is your agency’s focus on, efficiency or effectiveness? Is your focus creating the outcome you’re looking for? Maybe it’s time you open up to changing your mindset from efficiency to effectiveness. In this episode of The Agency Blueprint
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