Agency Highway

A weekly Business and Technology podcast
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Episodes of Agency Highway

This episode was going to be called “WTF is Information Architecture,” but that would have probably made you tune out. I asked my friend Jo Minney to come on the show to answer exactly that question. She has an amazing process for planning webs
Do you dread hiring people? It can be such a time consuming process. But in this episode, you’ll learn how to create a simple, semi-automated process that helps you find the best candidates fast. Andy Cabasso from Postaga shares his process – t
What do clients look for in an agency? Foti from Growth Mentor joins the show for a casual chat about the good, bad and ugly experiences he’s had working with agencies. You’ll get some ideas on how you can stand out, and how to put your potenti
Automation can have a dramatic effect on your agency, especially if you find yourself overworked and underpaid. Olivia Look from The Automated Agency joins the show for a chat about tools and processes that will help your team get more done. Re
To avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship. Leticia from Holabrief joins the show to share: The 3 types of brief What should be in a cr
Do you help your clients implement software in their business? If you aren’t involved in the partner programs for that software, you’re leaving money on the table. In this episode with Alex Glenn from PartnerHub, you’ll learn how to leverage so
Kris from Just After Midnight has productized a service that many would write off as un-productizable. His story has so many practical tips around how to run a productized service in tandem with your existing agency. You’ll learn how to structu
In this episode, Kurt Philip from Convertica shares some simple ways you can increase conversions on your own, or your clients’ websites. You’ll learn about how to increase trust, where to focus your efforts and how to learn more about Conversi
If you’ve ever thought about creating a productized service, this episode is for you. Chris WIllow from Service Provider Pro joins the show to talk about what’s working in productized services, how to get started without risking your current br
Shaun Clark from GoHighLevel joins the show to talk about client retention. Selling technology to clients is an under-utilised channel by agencies, yet it can be highly lucrative. On top of that, it can make them more likely to remain a client,
Peep Laja from CXL joins the show to tackle two awesome topics.  First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that P
A YouTube channel can help you land clients easier than you might think. Rob ORourke from Fox Web School shares how that can be so, as well as tips on how to start your channel, get more subscribers and what equipment to use.  Resources mention
This is an absolute beast of an episode. Anna Shcherbyna from Remotivate joins the show to share a start-to-finish playbook on how to hire amazing employees.  The conversation covers where to go to find people and all the steps to go through to
If you deal with imposter syndrome and fear in your business, you’re in good company. Today’s guest, Mike McDerment, is the co-founder of Freshbooks. His company has a team of 500 and he still faces it on the regular.  In this episode you’ll le
If you’re on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an en
If you help your clients with their social media, this is an interview for you. Tim Hill from Social Status joins the show to discuss how to run better campaigns.  You learn about setting goals, which channels to target, what content to produce
A virtual summit can create an insane amount of awareness for your agency in a short time. You’ll bring together experts that serve your target audience, which creates relationships. You’ll also get in front of potentially hundreds or thousands
Andy Cabasso from Postaga joins Agency Highway to share what’s working in creating link generation campaigns for clients. SEO can be a great source of recurring revenue for agencies, so if this is a service you already offer or are thinking abo
Case studies can be instrumental in converting potential clients. In this interview, Anfernee Chansamooth from Simple Creative Marketing shares some brilliant tips for you to use case studies to your advantage.  You’ll learn how to get them, ho
Steve Pockross from Verblio joins the show to discuss how agencies can outsource quality content for their agencies. Content can be very hard to outsource and still ensure great quality (things people actually want to read). The tips in this in
This year has forced a lot of change – and the ways you can pitch clients is one of them. Alex Price has switched his agency to virtual pitches. In the process, he’s learned that there are actually a lot of benefits to doing it this way. Here’s
Gray MacKenzie, founder of ZenPilot, has helped countless agencies with their processes, greatly increasing their profitability in the process. In this interview you’ll learn how your digital agency should create and store processes to become a
Brent Weaver from UGURUS joins the show to share how you can get rich by owning your market. Choosing your niche is a bit like dating – you can try a few before having to commit and get married to it. We cover how to choose your niche without a
When you start working with a client and you realise their current brand assets suck, things get difficult. Do you just tell them their logo sucks? Or do you try to pitch a rebrand and risk a backlash? Ross Kimbarovsky from Crowdspring joins th
Kelly Campell is a consultant who helps agency leaders transform their life and their agency. In this episode, you’ll learn how to develop your listening skills, how to improve your empathy and how to apply that to pitching your clients. Resour
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