Product Discovery is a mindset and a continuous process for validating hypotheses and gathering empirical evidence on the value of new product features BEFORE developing them. When applied properly it can reduce the risk of losing time, human talent, and money in functionalities that, when implemented, might not be as attractive, feasible, or profitable as expected.

In this session, Ricardo Colusso will describe the key elements of Product Discovery, share some real-world examples and experiences,and then we will work in subteams for applying some key concepts and tools.

Ricardo Colusso is a Senior Product Owner and Product Management coach with 25 years of experience working across Latin America, the United States and European countries.

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