How do you provide value across content marketing channels when your target audience is… everyone? Make it human. Today, we chat with Leah Walters, head of communications at monday.com, about how B2B marketers can think like B2C marketers to hone in on the core principles that resonate most. Tune in to hear how Leah’s team is carrying out this approach in both its brand and acquisition content—especially in the midst of COVID-19.