In today's tech-driven world, organizations can easily overspend on technology while underutilizing it. Whether that's intentional or not, it’s important to understand that your martech stack is actually unique to your company. Because your organization is unique, the different systems you integrate together, how you use them, and how you set up your workflows will all be unique as well. My guest, Ryan Ruud, has some thoughts on this and much, much more...

Top reasons to listen to the entire episode:

1. The purpose of technology is to help, not hinder.

2. Tools and technologies make it easy for you to scale.

3. Not only can technology be used to reach and target the right people, but it can also help with alignment.

Full Show Notes Here!

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Ryan Ruud

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