An essential part of being a scientist is sharing scientific findings with the general public. But is there a way to communicate science more effectively?

Join hosts Nikesh Gosalia and Jayashree Rajagopalan in a conversation with Dr Elodie Chabrol, International Director of the global science festival Pint of Science, as they discuss the fundamentals of conveying science to the public. Directionality is a core element of science communication, and Dr Chabrol addresses this by fostering two-way communication with strategies such as increasing the relatability of scientists and focusing on the human element. Dr Chabrol touches upon the main challenge in science communication – “getting people where they are” and how this can be tackled by bringing science communication activities into everyday life. Next, she shares her tips for research societies trying to boost public interest, from defining a target audience to experimenting with different content strategies to see what works. Finally, she reveals challenges unique to her work as a bilingual science communicator such as the judicious use of local languages over English.

Dr Elodie Chabrol is the International Director of Pint of Science, a freelance science communication consultant and co-founder of Beyond Research. With a PhD in Neurogenetics from Paris Descartes University, Dr Chabrol is passionate about helping scientists share their stories and spreading the love of science. She can be reached on Twitter or LinkedIn.

Insights Xchange is a fortnightly podcast brought to you by Cactus Communications (CACTUS). Follow us:

• LinkedIn /cactus-communications
• Facebook /CactusCommunications
• Twitter @Cactusglobal
• YouTube @CactusCommunications