Brooke speaks with Jill Mokaya, an Allobee expert in copywriting. Jill’s background is in education. She taught for 15 years and has experience not only in the classroom but VIP Kid and other remote teaching opportunities. She has a bachelor’s degree in Elementary Education and a Master’s degree in Art. She has certifications in copywriting courses. Allobee was her first introduction to offer her services to an agency. She had only worked with small business owners and solopreneurs. She was inspired by the level of organization and structure from the beginning. 

In 2010, Jill felt called to go overseas to teach English as a second language. The second major shift in her life happened when she came back to the U.S. in 2015 where she went back to public school teaching. After she had her son, she longed for more and was no longer excited about teaching because she wanted to be home with him more. Jill knew she wanted to work from home and knew she could thrive in an online environment because of her side hustle with VIP Kid. Jill was attracted to freelancing when she stumbled upon the Free Mama Movement program. She joined the community and got immersed in the training and videos. After a while of this, Jill decided to jump in and start her LLC and self-teach several programs. 

In her first month, she secured two retainer clients that stayed with her for 6-9 months. She was determined to learn by doing. As Jill worked with social media, CRM, email sequencing, and others, she realized that she wanted to niche down to copywriting. She attended a webinar on copywriting and realized this was her strength and she wanted to pursue it. 

The one thing Jill wishes she knew when she began her career is taking messy action can lead to some of your greatest moments. She learned quickly you don’t need a fancy website, elaborate sales page before you declare that your doors are open. She says to focus on relationships and the benefits of what you are trying to offer or sell and how to master your craft.

Her biggest challenge happened recently as she dealt with the feast or famine that comes with freelancing. She was used to steady business and then experienced a period of time where there wasn’t as much work. She reflected during this time to determine if she needed to pivot and step out of her comfort zone and connect with a different target audience. The seeds she planted during this time have started to grow. 

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