A recent email from Lawrence asked if Amazon has peaked. Matt is adamant that nothing could be further from the truth. Increased competition in Amazon is a positive. The greatest opportunities exist in the most competitive product sectors. It’s the products that have little competition that are the riskiest. Identifying products that are in demand is one of the things that Matt spends loads of time teaching. You need to stand out by using attractive packaging, vivid descriptions and aggressive marketing and the proprietor techniques they have uncovered.