The guest on today’s episode is Mordechai Hoffmann. He is a seasoned Amazon/e-commerce seller with over a decade of experience in the industry. He is passionate about sharing his wealth of knowledge and experience with others, and has established himself as a respected figure in the field. Currently, he serves as the Director of Red Moose Shoe Care, where he utilizes his expertise to help drive the company's growth and success.
In his upcoming talk titled "Leveraging Your Brand Story," Mordechai will share insights on how to develop and communicate a compelling brand story that resonates with customers and drives sales. With his extensive experience in the e-commerce industry, he is well-positioned to offer valuable tips and strategies that can help businesses of all sizes succeed in today's competitive market. If you're looking to take your brand to the next level, Mordechai's talk is not to be missed.
Takeaways:
Quote of the Show: Brand story is there to give more context about the brand and the breadth of the Amazon catalog of the seller. We are using it as a way to show additional products, upsell and keep them in our eco system of our products related to the one they are shopping for.
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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to http://argometrix.com/
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