Today’s guest is Adam Shaffer, with more than 30 years of expertise in the field and the rare ability to lead both established businesses and start-ups, Adam speaks about the role of videos and micro-influencers in launching products on Amazon.
Takeaways:
Quote of the Show:
''Micro-influencers are savvy and popular to some extent about certain types of product categories and they have the following base of 5,000 to 50,000 followers.''
Links:
Personal – LinkedIn: https://www.linkedin.com/in/adam-w-shaffer/
Phelps United – LinkedIn: https://www.linkedin.com/company/phelps-united/
Phelps United – Website: https://ecommerce.phelpsunited.com/
Phelps United – Facebook: https://www.facebook.com/Phelps-United-109510338510864
Ways to Tune In:
Amazon Legends is sponsored by ArgoMetrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
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